5 Ways To Overcome Your Fear of Video

Believe me when I say, you are not alone in hating being in front of camera!  Whenever I talk about using video at conferences, I ask for a show of hands as to how many love being in front of camera.  There’s usually about 2 hands up in a room of 100 people!

Yet putting out videos of yourself talking to camera is a great way of building engagement with your audience, or showing your expertise and of creating a more personal connection with those who follow and are connected to you.

So, how can you overcome your video fear?

 

  1. Remember, Only You Are Bothered!

The reason most of us hate being on camera is because we are self-scrutinisers!  We focus on the way we look and/or on the way we sound (because who likes hearing their own voice?!).  The thing is, we are the only people scrutinising ourselves like that.  No one else cares.  They care far more about our message than about what we look or sound like!

 

2. Brainstorm

Come up with some ideas for what you can talk about on video.  It will give you more confidence that you have a reason to be in front of camera, and some great advice to share.

 

3. Practice and Relax

Chat to yourself about what you are going to record in your video.  Maybe jot down a few key points.  I’d definitely recommend going script-free, as it sounds very obvious when you’re reading from a script.  So, have a practice of what you want to talk about before you hit that record button. And relax!  The more real you are, the more authentic you will come across.

 

4. Record and Don’t Post

Record some videos without posting them.  Watch them back.  Have a think about how you could improve.  Could the lighting be a bit better?  Are you talking too fast?  Never worry about the little stuff.  I often fiddle with my hair in videos.  I can’t help it and if I tried to stop I’d probably have to record about a thousand videos to get the one when I don’t!

 

5. Hit That Publish Button!

Get that first video out there.  Once you start getting comments and likes, you’ll feel less embarrassed and realise that you’ve helped people by sharing your knowledge!  Plus, how rewarding is it to go out of your comfort zone?  And, let’s face it, out of your comfort zone is where success happens!

So, my challenge to you is to post a video if you’ve never done it before!  Please tag me too and let me know that you’ve done it, and I’ll be there with a huge round of applause for you!

My Social Media Focus For 2018

First of all, in case you haven’t heard it enough, HAPPY NEW YEAR!  I truly hope this year brings you all the success you desire.

But, of course, success doesn’t just come from desiring it.  It comes from getting stuff done too!  So, I thought I’d share with you what I will mainly be focusing on with my own social media activity in 2018.

It really follows on from what I started to do in 2017 and that is VIDEO!  Video is such an important element of your social media activity now.  I have never seen as much engagement on my social media platforms as I have when I started incorporating video posts on a regular basis.  So, this will be something I’m continuing without a doubt in 2018.

I will be creating videos up to 1 minute long at least 3 times a week, and sharing those videos on Instagram, Facebook, Twitter and LinkedIn.  The preference would be to have differing content on each of the platforms, but I know I don’t have the time to do that.  Better for me to get as many views of the same video as possible, than restricting those numbers by sharing it on only one platform.

It’s a good idea to add subtitles to your videos, as so many people watch without audio.  To do this, I use an app called Clips to record my videos on my iPhone (unfortunately, I don’t think there is an Android alternative).  This adds the subtitles as you are recording your video.  It doesn’t get them all exactly right, but just go back after and edit any mistakes, and it’s a really quick way of getting subtitles on your video without creating long winded SRT files.

The whole process of creating and uploading a video to each platform takes me about 5 minutes.  Which is why it’s achievable to aim for posting several videos a week.  I aim for a one take video.  They may not be absolutely perfect, but far better to post a good video several times a week, than never post a perfect video because I don’t have time to create it!

Another type of video I’m going to be using in 2018 is more LIVE video!  I ended last year by going live 14 times during December on my Facebook page.  I plan to continue this, but with a more focused approach and a live schedule.  I’m also going to go live more on Twitter, via Periscope, and possibly stream the same live broadcast to both at the same time to compare viewer figures.

And finally, I’m going to start creating some vlogs for YouTube!  For all I was posting short video content direct to my social media platforms last year, I created very little content for YouTube.  I have decided to start doing a weekly blog (video blog), taking you along with me to speaking engagements and training sessions, as well as sharing some social media and small business hints and tips!

That’s a lot of video content!  But video is going to be more key than ever in 2018 and can’t be ignored.  If you’ve never created a video for social media, it’s time to get started.  Believe me, there are very fee people in this world who enjoy being in front of the camera!  But the more you do it, the more you get used to it.  No one will be scrutinising how you look or sound other than you!  They care more about your message.  So, jump out of that comfort zone and hit that record button!

My New Social Media Videos and What I’m Using To Create Them

If you follow me on Twitter, Instagram or Facebook then you will have seen I have started to create short (less than 1 minute to allow for Instagram) videos every week.  I publish around 3-4 videos a week.  And each video is a little action or idea that you can take away and use in your business.

My New Social Media Videos and What I'm Using To Create Them

I love video content.  It is the type of content I definitely consume the most of.  And it is something I had been doing myself ‘now and again’.  But I realised I was making it too complicated.  It only needed to be a quick simple video that gave people a piece of inspiration or an idea to use.  No big production needed.

I take around 5 minutes filming, producing and publishing each video.  5 MINUTES!!  And I think that the desire for perfection is something that can hold us back from doing what we know we should be.  Being authentic is often much more desirable to your audience than a slick production.

The one thing I wanted to make as easy as possible for these videos was the addition of subtitles.  Most people will watch your social media videos without audio.  So, if the main message is in the spoken word, chances are they won’t watch it.  Add subtitles, and your viewing figures will start to rise.  But I didn’t want to spend ages adding subtitles to my videos.  So, I did a little research and discovered a really easy to use free app from Apple called Clips.

Clips allows you to record your video, adding subtitles as you record it.  You can then watch it back, stopping it and making edits to any of the subtitles that are incorrect.  I’ve found, so long as I speak slow enough (which is quite a challenge for me!), there are only a small number of corrections to make.  You can then share your video directly from Clips to social media or download it to your phone.

So now I have no excuse, and neither do you!!!!  Video content gets far higher reach than written content typically, and it also helps people build a relationship with you.  Much easier to get to know someone when you hear and see them speak than in written word.

Go and have a look at some of the videos I’ve done using Clips to get an idea.  Click here to go to my Facebook page videos.  I’m definitely going to continue with this new content approach, and hope I’ve inspired you to do the same too!

My next LIVE online Creating Social Media Content That Sells starts on 12th September.  To join me, click here!

What Appeals To You On Social Media [VIDEO]

Do you pay attention to what you pay attention to on social media?!  Looking at what appeals to us on social media can help us to gain a bit of understanding to what our audience might be interested in too.  In this week’s video, I discuss looking at what you click on, like and comment on on social media!

Your Social Media Story

This weeks Vlog is all about you and your social media story.  The power of your story is what sets us apart from our competitors.

Social Media is a perfect way to express your story with your customers with more than just words!

The dos and don’ts of using social media for your business

I came across this article a few days ago during my morning browse on the internet! If you use social media to promote your business these tips are going to be lifesaving for you and your business! A relatable situation is what we all need when changing something within our business. I hope you find these tips useful, putting them into practice is going to be easier than you think!

Social media is one of the best ways to engage with your target audience and increase your brand visibility.
One of the main reasons companies adore using social media for their business is because it’s extremely cost effective! Which business wouldn’t want to increase their brand following by using a range of affordable platforms?
DO: React to any posts
It is important to remember that social media is interactive and reactive, to gain a bigger brand following you must interact with current and potential customers. Each reaction from a customer could lead to a site visit, an enquiry and eventfully a connection.
DON’T: Ignore any interactions
You should never ignore any interactions from customers or potential customers, or even worse respond to a customer and ignore another! If a customer has directly connected you on social media they will be awaiting your response, if they see you have responded to someone else and not them, well you’ll have one very unhappy customer which may lead to one less customer.
Responding to every customer’s interactivity will promote the brands customer service and put trust in outside customers who may be viewing the conversation via their time line.

DO: Post at the right times
Scheduling is key to making your posts reach more people, you can easily find out what time customers are viewing your pages via analytics and then schedule your posts to fit in with the customers.
DON’T: Post too much
Each platform will have its own trends in terms of peak times to post, find out these times and stick to them! Don’t over post, this disengages customers and may lead to negative feedback.

DO: Think about what your audience wants to see
Your audience may not want to see what you want to see. You have to alter your posts to suit their needs! It’s all about building relationships online with your customers, this strengthens the foundation to your business relationship which eventually leads to more sales. Find out what your target audience wants to see and post it!
DON’T: Mix your personal and professional accounts
The worse thing that can happen is you posting a picture of irrelevant content to your feed. This could negatively impact the reputation of your business. Your customers won’t want to see how cute your new puppy is and they certainly won’t want to read about how much you love him.
DO: Keep thinking of ways to build your audience
One of the easiest ways to connect with a wider audience is to find out what they like and create a promotional factor which will engage them into your business. Create a customer incentive which gets the customer to “like” or “follow” your business who otherwise may not have engaged with you.
DON’T: Forget to post
The main purpose of having a range of social media platforms is to post and engage with your customers. If you’re not posting you’re not engaging! This will lead to less followers and a negative opinion towards your business. Always delete social media pages until you have time to update them daily.
DO: Maintain a loyal audience
To keep a loyal audience, all businesses need to do is keep giving the customers what they want to see! Nobody ever complained about getting what they wanted! Remember to analyse competitor’s social media, if what they’re doing is working…Do it too!

 

 

Gambling with Twitter Ads

If you don’t know your target market inside out, and you’re spending money on Twitter Ads, it’s highly likely that the house (Twitter) is winning! Here are some ideas on how to make sure you’re getting the most out of your promoted posts on Twitter.

 

 

 

 

 

What’s Your Business’s Story?

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It’s a busy week for the main social media platforms, with the big four all releasing improvements, updates and new features at the start of March.

As you know, Sam’s been getting her vlog on and sharing snippets of her social media sorcery with you, so I thought it only apt to share Facebook’s news since it highlights just how popular video is on the social media platforms but also how important it is for your business.

Facebook is an incredibly powerful tool for your business, to gain an audience, create a conversation and of course convert contacts into customers. More than three million businesses utilise Facebook for their company, with 70% of those businesses residing outside the US. The amount of businesses advertising on Facebook has rapidly grown by a further million since February 2015. More than one billion users on Facebook are connected to at least one business and there are more than 43 billion connections between people and businesses on Facebook, meaning the potential reach is huge!

You might have seen on personal accounts when people post ‘Your Story’ it’s a little video which pulls photos from your account and creates a slideshow of memories, well now you can create something similar for your business page, only not as cheesy and minus the terrible photos you didn’t want anyone to see ever again.

Writing in their News section last week Facebook announced that “To celebrate the businesses that use Facebook to grow, we created Your Business Story—a tool that makes it easy to create a video that shows what your business brings to the world. Because we believe the best way to tell the story of three million businesses is to empower each one to share their own.

Creating your ‘Business Story’ couldn’t be simpler, you choose 8 photos that are relevant to your company, what you’re in the business of and a piece of music and hey presto! You’ve created a really quick intro to your company without having to learn how to edit a video or become a composer. You can give it a go here!

If you’re still a bit stuck about where to begin with social media for business then we’ve got just the thing! Sam has created some fantastic, comprehensive online courses on how to use Facebook, Twitter and LinkedIn to generate business. They’re perfect for beginner’s or those who need a little extra guidance or if you use social media and want to sharpen your skills! You can purchase them here.

Don’t forget to check back for the vlog on Friday!

Switching Up the Schedule – Catch the Vlogs Here!

Hello, Emily here! movie-918655_640

This week I will be the bearer of good news, something we aren’t bared with often enough in my opinion. Sam is really treating you at the moment, in case you missed it, a few weeks ago Sam posted her first vlog!

If you’re one of the regulars then you’ll know that there’s a blog posted weekly and that recently Sam has also started posting vlogs to her YouTube Channel. We’re changing up the schedule a little and wanted to keep you in the loop so you don’t miss out on any pearls of social media wisdom.

You can take a peek below at the vlogs that Sam has uploaded before and from now on they’ll be hosted right here on Samflynn.co.uk for your viewing convenience! So why vlogging and why now? Well, we tell you each week about something new and exciting in the world of social media and how you should be using it to get your business booming and the same goes for this business. You need to keep an eye on the trends and see how they could benefit your business and what better way to add some brandonality than really get in front of you?

We saw the rise of the blog some sixteen years ago, back in the day when we were all afraid of the Millennium bug but the blog was ever popular, going ‘mainstream’ in 2008. 41% of us Brits delved into the world of the blog during that year and continued to be popular until YouTube came on the scene. The amount of people posting online videos doubled between 2009 and 2013. So really we couldn’t ignore something that so many people enjoy, vlogging has certainly taken off, with platforms such as Vine, Video for Facebook, Instagram Video and YouTube all helping watching videos become a normal part of your day.

Here are the vlogs so far, don’t forget to check the site for them every Friday!

First Social Media Vlog from Sam Flynn

Content Strategy for Social Media

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Vlogging is a stage to share with you what you actually want to hear, rather than what we want to bombard you with. It’s our way of changing things up and giving you a snippet of social media wisdom that you can watch on your commute, your lunch break or in a content strategy meeting for some quick inspiration and insight into how you could achieve social media success.

So we hope you like what you’ve seen! There will be a new vlog posted on a Friday as well as a blog every Tuesday for you, don’t say we never give you anything!