Making 2020 Your Best Year Ever On Social Media

I have a really really REALLY good feeling about this year!

It may be because I’m launching my new business.  But I also just have this feeling that great things are about to happen!

2020 can be a year we can all achieve huge success.  I for one am committing more and more time to my social media activity, in particular Instagram.  LinkedIn has served me as a great source of business for many years now, and continues to do so.  But I think Instagram could take its crown for my new business.  Time will tell!!

So, how can you make 2020 your best year ever on social media?

1. Create content your audience wants

Don’t create content for you.  Don’t focus on what you want to sell them.  Don’t focus your content on what you want to tell people.  Focus on what they want to hear.  With every new year, there are more and more social media users.  If you focus your content on your business and away from your audience, they’ll just scroll on past.  Think about how you can help your audience, how you can add value to them, how you can entertain them, how you can inspire them, how you can make them laugh, how you can get them thinking.  All of this will have a much bigger impact and will undoubtedly lead to more sales than focusing on sales related posts.

 

2. Spend more time engaging than creating

Engagement is more important than ever on social media.  Why expect engagement on your posts if you don’t give it elsewhere.  My engagement went up dramatically when I spent more time engaging on others’ posts.  I aim now to spend approximately an hour a day engaging on social media, and it has had a massive impact!  It’s lead to more engagement and reach on my posts.  But, more importantly in business, it’s lead to more sales!

 

3. Pay attention to your insights

Your audience is telling you what they enjoy from you through your insights.  Those posts that get the most engagement are the ones they love.  Those that get the least are the ones they are less keen on.  Don’t ignore the messages your audience are giving you.  Check in weekly with your insights and analytics to see what’s working best for you on each platform.

 

4. Be more you!

I’ve always spouted on about how important it is to be personable on social media.  But again, I think that’s more important than ever.  Businesses that don’t have faces tend to struggle on social media.  Your audience want to see the people in the business.  Faces bring your business to life.  And, after all, we socialise with people.  And this is SOCIAL media!  Include selfies of you and your team, sign off with names if managed by multiple people, share more about your life beyond your business.  You know you’ve got this right when your audience feels like they know you despite having never met you.

 

5. Stop worrying about the number of followers you have

If I had a penny for every time someone asked me how to get more followers, I could buy myself a fair few chocolate bars!  My first question would be ‘how much business do you get from the followers you already have?’.  If the answer is very little, then what’s the point of getting more followers that you hardly get any business from?  Instead, focus your attention on building relationships with the followers you already have.  Get to know them.  Let them get to know you.  It’s very rare that any follower is going to buy from you after seeing one post.  So be consistent with your content, engage with their content and build that relationship. Then when you do post a sales message, it’s far more likely to convert.  When you build relationships with the followers you already have, you will naturally grow your follower base too, as you’ll have more engagement on your posts and will get more and more reach!

 

6. Create video content

It’s time!  This is the year to get out of your comfort zone and start getting in front of the camera!  People hearing you speak is a sure fire way to increase the relationship with them and often a great way to get your message across.  Hardly anyone likes being on camera.  Which is why hardly anyone does it!  Be the one who does.  It will really help you stand out.

 

7. Stop doing what everyone else is doing

It’s tempting to look at successful accounts on social media and think ‘I’ll just do what they do’.  Then when you do, it doesn’t work!  We firstly need to work with our audience, not someone else’s!  So, think more deeply about how you could appeal to your audience. And being the same as everyone else will not help you stand out.  Think of a way you could be different.  For example, a video I put out on Instagram at Christmas received my highest view count of any video I’ve ever posted on there.  Why?  Because I sang on it!  Be different!

There is so much I could add to this.  But definitely, doing the 7 things above will lead you to much greater social media success in 2020.  I hope it’s an amazing year for you!

If you want to explore more about how you can make 2020 your best year ever on social media, I’m hosting a free webinar on Wednesday 15th January.  You can register here!

Going Outside Your Comfort Zone on Social Media

Whenever I’ve felt a bit scared of doing something in business, I always remind myself that SUCCESS HAPPENS OUTSIDE OF MY COMFORT ZONE.  If success happened easily within our comfort zones, we’d all be experiencing high levels of success.  Instead, we often have to take a leap of faith, or do something that makes our stomach flip, to experience success.

Comfort

Social media is, of course, no different.  We can play it safe and just post sales messages all the time.  But that is unlikely to allow us the success we could be achieving on social media.  Instead, we need to look at ways to do things that other businesses aren’t, to stand out, and to be different.

Whenever I mention creating video content for social media in my training or talks, it’s often met with mutterings of ‘yeah, right’ and ‘there’s no way I’m putting myself on camera’.  I get it.  Not many people have a deep desire to be on camera (and if they do, they usually find themselves on Big Brother or Love Island or such like!!).  Yet, videos are so successful on social media.  I still cringe every time I hear my husband watching my videos, and tell him to do it when I’m not there.  I hate hearing my voice back!  Yet, I still put videos on social media several times a week, because they lead to great results for my business.

From the reaction to video content, I’m sure you can imagine what reaction I get when I mention live streaming!  Very few businesses embrace live video because it’s scary.  Of course, being live is never going to feel easy.  I’m sure newsreaders and presenters who are live on TV still have a few butterflies before every broadcast.  But the more you do it, the easier it becomes.  And it gets great reach for your content.  It’s authentic.  And, even better, most businesses aren’t doing it.  So it’s a great way to stand out from the crowd!

There’s also a lot of value in being personable on social media.  In showing your face or the faces of the people in your business.  This helps to build trust and relationships and is far more ‘social’ than stock images.  Again, this is something that some people struggle with, getting their face out there. But believe me, no one is scrutinising how you look!  They just like seeing people on social media!

So, it’s time to put your hard hat on and take a big giant leap (or maybe even just a little tiny step) outside of your comfort zone.  You’ll not only find your success is waiting there for you, but you may realise it wasn’t that scary after all.

Do you remember your dreams for success?

All too often you hear business owners looking to ‘keep their heads above water’ and ‘get through these difficult times’. But, do they remember the dreams for success they had when they started their business? I’m sure those dreams weren’t to work all hours of the day just to keep their heads above water!

That is why I’m looking to help local business owners in Manchester grow their business and together we can Get Manchester Business Booming.

You can join the LinkedIn group and Facebook page to get involved and share tips from other business owners in growing our businesses.

Plus, keep an eye out for the details of a fantastic business building event, the details of which will be released this week!  And please use the hashtag #mcrbizboom!

A Tweet to Success: Your Twitter Success Stories!

Twitter has brought great success for some big brands. But what about the man on the street or the small business owner? Well, I decided to ask them through Twitter, LinkedIn and the 4Networking forum and here’s what I found out! Inspiring success, both business and personal.  I’m sure you’ll agree!

From Tom Stables (@tomstables): “There was a pretty awesome (non-business ) Twitter success story from James @steelcitym I followed up: A Twitter Tale” and “Was just sent this link by @AnvicNW: The Tweet Taste of Success

From @connectegrity: “This one shows how Twitter is a great source of advice: You Never Forget Your First Time” and “How Twitter, blogging, etc played part in @LindaCheungUK having dinner with Hugh Dennis: The Wash and Go Test

From Matt Guy (@mattjguy): “I got @OWBKing on Twitter and weeks later he won a Free boiler service from @garygasman.”

From Trevor Holt (@Trevor_Holt): “Within 2 wks of being on Twitter, we had a new customer through it. We are getting more and more customers now who have heard of us through Twitter”

From Brian Hawkins (@designvenue): “As a Commercial Interior designer I have connected with many people specific to my industry. I have had 3 projects which have come directly from Twitter and the leads that have been generated by people I have met are too countless to mention. What is also comforting is that I have also been able to connect other people. One lady’s house extension has just been completed by the builder I put her in contact with. I am sure there is alot more to Twitter than I have discovered, who knows how my network will build.”

From Nicky Kriel (@nickykriel): “Twitter has been fabulous for my business in the past year, other than generating traffic to my website, I have had radio interviews,  been interviewed for a Canadian podcast, run webinars, launched a Speakers Club, been quoted on Financial Mail Women’s Forum, asked to be a guest blogger several times, sold courses, met wonderful people including my partner to mention just a few things.”

From Rob Morley: “I read this news story the other day – How to make real money from Twitter! 50 Cent (or rather, Mr. Jackson) used his rather large Twitter following (about 3.8 million) to boost the share price of penny stock in a company he holds shares called H&H Imports. He tweeted to his followers on Saturday that “You can double your money right now. Just get what you can afford,” and “They are no joke get it now.” He did not, however, disclose that he holds a significant amount of stock in the company.Last October, the company gave the rapper 30 million shares in return for endorsing the company’s subsidiary’s headphones, the New York Post reports.  His followers took his advice seriously and bought enough of H&H stock that the share price increased 240 percent in a day, going from 10 cents at open on Monday and hit a high of 39 cents. The increase in share price netted 50 Cent a cool $8.7 million, on paper at least.”

From Tracey Allen (@dingdongevents): “I arranged a whole wedding shoot via twitter. I found many companies who would love to have a shoot but couldn’t afford the expense on their own.  Some were companies I already tweeted with, some I found on Theos SBS. Working together we  have a cost effective photoshoot where all the companies involved benifit and promote each other on their sites. Twitter and networking can’t be beaten.”

From Andy Holt (@filmextras): “Everytime we post on our Twitter account – we make money! We’ve only got 434 followers and when we post up a new opportunity at least one of them joins the hundreds that already have accounts with us.”

From Jane Snee (@BDPs): “We have had a few orders from twitter, where someone has asked for business data or contact names and this has been forwarded by a friend – adding my twitter name to the end to alert me to the enquiry.  It is then up to me to follow up, although I truly believe without a presence, these would be lost opportunities.”

From John Nash (@officesupnorth): “I monitor tweets that include key phrases and replying to one of those tweets (from someone who we didn’t follow or have a previous relationship with) led to them calling me and I eventually found them a suitable office.  My business earned commission plus the company who tweeted in the first instance managed to find a more suitable (and cheaper!) office.”

From Louise Barson (@silverconcierge): “I’ve been making business alliances through twitter and building my profile/prescence since November 2010 – achieved FF ranking of 141 in the UK last week  so feel that my twitter strategy is working in line with my brand values.  This year alone I have had 5 meetings with suppliers that have approached me that will benefit my clients and myself. eg handyman company, independent travel agent, personal chef. I have also been able to build a relationship wth a local competitor where we now cross refer / assist each other to serve our clients and I have connections with competitors in other locations including abroad  I wouldn’t have known of most of these individuals without being active on twitter.”

From Gareth Coxon (@GarethDotDesign): “Twitter has been very useful to me and my business, but here’s one specific story: Around a year ago a client of mine tweeted a glowing testimonial about my services via Twitter, this was seen by a educational/scientific company following them. They then contacted me for a quote and info. I’ve had them as a regular client ever since.”

From Sharon Charteress (@colonynetwork): “As well as running Mood Design Solutions I also help run a not for profit networking group (The Colony Networking Group – www.colonynetworking.co.uk) based in Lymm. We get a lot of people attending our events have found us thorugh twitter.”

From Rebecca Armstrong (@sparkledevelop): “I was asked to write a guest blog just through followers recommending me which got me exposure to 15000 more people than i would have otherwise, that kind of free marketing is invaluable to a startup 🙂 I have also had business through it and found an accountant and a PR company through it.”

Amazing success stories!!  Twitter is impacting people’s business and personal lives everyday!  Be great to hear your Twitter success stories. Just add them to the comments below and don’t forget to include your Twitter name!