Social Media Success In 20 Minutes A Day

[Scroll to the bottom to watch the video of this blog post]

One of the biggest push-backs I get from businesses when it comes to social media, is that they don’t have TIME to do it. I get that. Us business owners are busy!!

But I do think it’s possible to achieve social media success in just 20 minutes a day, if you focus your efforts on the right actions.

And those actions are:

1. Create

You need to be creating content to maintain visibility with your audience, to show you know what you know and to sell to them too!

2. Engage

Engagement is really important for building relationships. Commenting on others’ posts will allow them to get to know you and will also draw them to your content.

3. Sell

If we don’t ever try to sell and tell people how they can buy from us, we’re limiting the potential we have to convert our followers to customers.

So, is it possible to fit these three actions in to our daily activity. The answer is YES!!

If you want to find out how, come along to my next webinar on Thursday 25th June at 11am GMT, where I’ll be sharing an example schedule of how to grow your business on social media in just 20 minutes a day!


Your Social Media Story

This weeks Vlog is all about you and your social media story.  The power of your story is what sets us apart from our competitors.

Social Media is a perfect way to express your story with your customers with more than just words!

4 Tips for Successfully Managing Multiple Social Media Accounts

Managing multiple social media accounts has never been easier.

1. Read more books2. Get a new hobby3. Try rock climbing4. Be more creative (2)Scheduling apps like Hootsuite, Buffer, and integrations between platforms (like the recent collaboration between Facebook and Instagram which allows adverts to be made for both platforms, all from Facebook Ads Manager) – all allow for your brand presence to be fine – tuned across your accounts.

Unfortunately, this also means things can start to look a bit samey. You might be missing out on the needs of the individual if your content strategy is too schematic.

Here are a few ideas to make the most out of each platform without compromising on your brandonality!

  1. Post exclusive content to a platform that won’t be shared anywhere else.

If you’re using analytics and listening to them, you should have a good idea of why your followers follow you, and what sort of thing they want to hear.

It doesn’t have to be something they’d expect, but whatever you post make sure it directly addresses the specific audience of that platform.

People are creatures of habit, and while many will follow more than one social media account for a brand, die-hards will always view the one they use the most more often.

So every now and then, post something that only they will see – whether it’s on Twitter, Facebook or Instagram, each platform is very different and you should make the most of this!

  1. While you’re doing this, keep visually consistent.

When posting exclusive content you want to make sure, of course, that it’s recognisable to your followers and distinctive enough to stand out from the crowd.

You want people to know straight away that it’s YOU whichever platform you are on. Think colour schemes, filters (for Instagram), the types of images you post.

  1. Repurpose old content

This isn’t cheating! If you use blog writing in your strategy, or make informative posts of any kind, go back in your archives and find your most popular/successful content.

Make something new with it! It could be an infographic, a quick video of key tips, or a commentary on an old blog with your thoughts on it now. Using old content can be fresh and engaging, it all depends on how you do it!

Consider reworking posts to optimize them on different platforms – think about how they’ve changed since you last talked about them, and what would work better in the present.

  1. Realise you can’t do it all!

Searching for the content takes a lot of time, and so does engaging with your customers and followers. If you don’t carve out time in your schedule to do this, you’ll find your profiles will suffer!

As always, I suggest you make it easier on yourself by getting someone to help you, or employing some handy apps for content scheduling and organisation.

Sam loves Feedly for a one-stop shop for all the information, news and websites you use for your content. I like Flipboard for a quick overview of everything that’s going on online, as you receive highlights from chosen topics – good if you need inspiration on the fly!

Let me know what you think to these suggestions, and if you’ve got any methods of your own you’d like to share! – Emily

Become Customer Loyalty Royalty

Hello, Emily again while Sam’s on the move! My inspiration for this week’s blog is the so called “Queen of Imgur”, Sarah Schaaf. The image sharing site, used by 150 million monthly active users, has at its core a representative – the voice of Imgur.

Imgur has built a community based on ‘upvoted’ user content – to the extent that it’s now the place many large companies (Old Spice, Sony, eBay) go to for valuable information on a tricky audience to target – “nerdy millennial males” according to Forbes (who are predicted to make up about 40 million internet users by 2017).

Sarah’s role as Imgur grows from an image sharing platform to something that more closely resembles Reddit (with its loyal user base spending more time socializing on the site) is really interesting. If you are building a social media presence that aims to attract a particular community,  what can we learn from Sarah Schaaf and Imgur?

In becoming the voice of Imgur users, Sarah has had to wear many hats. She’s a friend, moderator, support staff, advocate and even a meme in her own right. To do this, she claims to constantly have her “stethoscope on the heartbeat of Imgurians”. This approach works particularly well with B2C marketing efforts. Encourage your customers to interact with each other and observe their conversations on your posts as well as joining in yourself. Try to make listening in to your customers a key part of your morning social media routine.

What Schaaf does so brilliantly at Imgur is realise and work with this finger on the pulse attitude. As Sam always says, social media is about PEOPLE. Although Imgur are focusing more on increasing revenue in 2016, the community are Sarah’s top priority. She doesn’t make the mistake of some and assume that relationships with customers/users online are only for conveying serious sales or business messages; “the value of coming to Imgur and getting a bite-sized moment of entertainment is just as important as deep personal connections”. So don’t be afraid of having a little fun! To truly engage a loyal community you need to provide your audience with things that make them laugh, get them riled up and ready to discuss; it doesn’t have to be all business! In fact, this will often turn people off. As Sam mentioned in her vlog, think about what your audience want to hear on social media – not what you want to tell them.
The bottom line is, BE YOU! Don’t say anything you wouldn’t say in real life.

Also; Be All Ears! Really listen to your audience, your target market or your community to get to grips with what makes them tick, what makes them stay. Then, when it comes to putting on your customer service hat, you’ll be well versed in what they want to hear!

Be mindful though, especially if you are trying to target a younger audience. Millennials don’t respond well to advertising and marketing ploys are just that – inauthentic spin.

Schaaf is right when she says; “You have no idea what the next huge joke is going to be. No one is going to be able to predict or commoditize that.” So don’t try! Instead, spend your energy building relationships, being your authentic self, and listening out regularly to the ever changing tone and mood of your market. Be open, honest and show that you are there to help.

Think you’ve got it covered? Then step forward, with the power vested in my keyboard I dub thee customer service royalty.