LIVEMAS 2017!

Last year, I made the decision to go live on my Facebook page every day in December in the lead up to Christmas Day.  I didn’t manage it!  But in total, I went live 12 times during December, which was more than I’d done the whole year!

So, I’m giving it a go again this year to see if I can beat my 12 days record!

I’ve just done my first LiveMas video.  You can watch it here.  In it, I talk about what LiveMas is all about and how you can get involved by requesting certain content.

And I’d love it if you tag me in any live videos you are inspired to do as a result.  Yes, it is a bit scary going live.  But the big advantage is that that means very few businesses do it.  It offers a great opportunity to stand out.

Time to take action and hit that live button!

Head here to watch LiveMas day one, and don’t forgot to like my Facebook page too so you can watch the rest of the LiveMas streams!

What I Learnt From Going Live on Facebook During December

In December, I decided to go live on Facebook *nearly* every day!  I soon realised that every day wasn’t going to happen.  But I did manage 12 live broadcasts on my Facebook page during December.  So, what did I learn while doing, what I termed, LIVEMAS?

What I Learnt About Going Live

  1. Going Live Takes As Long As Going Live

What I mean by that is that you are creating video content in as long as it takes to go live with that video.  There is no editing, no uploading.  The video remains on your Facebook page for all to see, you can download it and share it elsewhere.  A 5 minute video literally takes 5 minutes.  One thing that often holds me back from creating video content is time, so this for me is a big bonus.  The days I didn’t go live, it was predominantly due to forgetting rather than a time issue!

2. Your Confidence Increases

Going live can be pretty scary!  What if you mess up?  What if your phone rings?  What if the dog barks?!  All three of these have happened during my live broadcasts.  And you realise, it doesn’t really matter!!!!  The beauty of live is the authenticity that live brings.  It’s real and unedited.  It’s highly unlikely to be perfect.

3. Planning Is Key

It’s worthwhile making a few notes on the points you want to cover in your live session.  I didn’t do this a couple of times, and found myself going off point and ending the live broadcast thinking of things I should have said.  Just jot down a few things that you can stick in eyesight, so that you stay on track and don’t miss anything out

4. People Like Personal

For the majority of my live broadcasts, I shared social media tips.  But for a couple, I made them more personal.  One featured my 3 year old and 1 year old daughters.  Another was taken on a Friday night, when I was straight out of the shower, in my pyjamas, enjoying a glass of prosecco, wishing everyone a happy Friday night!  So, which live broadcasts generated the most views?  Yep, those two videos!  The ones that were far more personal and real.  It’s taught me a lot about being more ‘me’ and not always keeping things business-focused.  Authenticity really does help to build relationships.

5. I’m Going to Go Live More

Doing so many live broadcasts within a month has really spurred me on to go live more.  Both on my Facebook page and on Periscope too.  It’s really easy and quick to do, and the reach is much higher than any other type of content.  It helps me to build relationships with my audience, build my own profile and create simple video content too.

So, no excuses, it’s time for you to embrace LIVE!  You can watch my LIVEMAS videos over on my Facebook page.

LiveMas

That has got to be the strangest blog title ever hasn’t it?!  Let me explain…

I’m a big YouTube fan and follow business, beauty, lifestyle, fitness and all sorts of other channels on there.  I would say I definitely spend more time watching YouTube than I do watching TV.  And one thing that came to my attention on YouTube last December was ‘vlogmas’.  Vlogmas is where YouTubers post a video a day from 1st December up to Christmas Day.  Kind of like a video advent calendar.  I really enjoyed several YouTuber’s vlogmas content last year, but didn’t really see any business people getting involved.

So, I started to think that I might do vlogmas this year.  Then I thought harder about what was involved.  Not only creating video content but also editing, uploading and promoting it.  It’s a good bit of work!  Usually I’d be well up for that, but I’m currently writing my book and aim to have the content complete by Christmas, so I do think I’d really struggle to find the time, or that my book writing would suffer.

Then it struck me what I could do that would be very similar but no where near as much work – LIVEMAS!!!!  Instead of creating and editing video content every day in December up to Christmas Day, I will be going live on my Facebook page instead.  I enjoy going live on Facebook.  It doesn’t involve as much work as creating video content, as no editing is required.  And it doesn’t have to be quite as ‘polished’, as the live element makes it much more real and authentic.  I’ve been thinking I’m not producing anywhere near as much live content on my Facebook page as I’d like to, and this would give me a real push to get more on there.

livemas

The content will cover all sorts of different things.  I would love to say I’ll be live every day at the same time, but I know I’ll struggle to stick to that.  So, I’m going to just do it at the times I’m free to!  That might mean it’s first thing in the morning, during the day, or even when I’m in my pyjamas at night!!  And my kids might feature in there too.  What is it they say about not working with kids?!!

Live video gets a lot higher reach than other content on your Facebook page, and it’s definitely worth doing.  If you’ve not gone live on Facebook yet, or want to increase your live confidence, why don’t you join me in doing Livemas?

Three Ways to Use Facebook Live For Your Business

If there’s anything new in social media that I think you should be trying, it’s Facebook Live!

You can stream live through the Facebook app on mobile or tablet, on your personal profile, your business page, a group you are a member of or an event page.  You choose to ‘go live’ and your live stream will appear on the Facebook feed of those you are friends with, those who like your page, those within your group, or those who have responded to your event, depending on where you live stream from.

fb live

 

The thing about Facebook Live is it is authentic and real.  There’s no editing or professional video equipment used.  The majority of businesses won’t go live, because it’s scary, it could go wrong, or because they don’t have the confidence to be live.  Social media is very much about doing what other businesses won’t in order to stand out.  Which means adopting Facebook Live will really help you to stand out on Facebook.  And Facebook are giving high volume of reach to live events, and the recording after (which is still available on feeds and on your timeline).  It’s definitely worth doing!

10 Ways to Make Snapchat Work For Your Business (3)

So, how can businesses use Facebook Live?  Here’s three ideas for you!

  1. Share Knowledge

Promote a live broadcast ahead of it happening.  Email your list.  Promote through all social media.  And tell them what you will be talking about in your live broadcast.  Then share that knowledge.  Keep it relatively brief.  How long will people be willing to watch that video for?  It depends on the knowledge shared and how high value it is to them.  But I would suggest that between 3 and 10 minutes is optimum.  You could also run a series, point 1 the first day, point 2 the second, and so on for however many points you wish to share.

2. Interview An Expert

Facebook Live is interactive and live viewers can post comments during the live stream.  You could encourage your audience to ask questions of an expert, either someone within your business or an external expert.  Plan your own questions and interview them, so that you are not in silence while waiting for questions to come in.  Again, you can promote the broadcast ahead of it taking place.  And you could ask for questions ahead of the session via all social media platforms, and emails to your list.

3. Go Behind The Scenes

Take your audience behind the scenes at your business.  You could use it to build excitement for a new product or service that you are working on, and is set for release in the near future.  Or to introduce your employees.  Or to give them a taste of what it’s like to work there, the environment, the people.  Or to work through the process of your service delivery.  It’s a great opportunity to build a relationship between your audience and your company, taking them live behind the scenes.

What live broadcasts have you been engaged by?  Are you thinking of giving live broadcasts a go?