Reviewing Your Year On Social Media

The end of 2019 is fast approaching!! I for one am very excited for 2020.  It’s going to bring a lot of change in my business and a new approach to how I do things. A big part of that for me is going to be planning my content for the year ahead (look out for the...

Doing What Everyone Else Is Doing Won’t Get You Very Far

Every day we’re being hit by different types of marketing.  TV ads, billboards, leaflets, Google searches, emails and, of course, social media posts. As such, as marketers of a business, our subconscious absorbs these different types of marketing.  Then, when we...

Day In The Life – Working From Home

I thought I’d document what a day-in-my-life looks like when working from home, rather than out delivering training.  I always find it intriguing what people actually get up to behind the scenes, so thought I’d give you a sneak peak behind my business...

5 Ways To Be Visible To Your Connections On LinkedIn

I’ve often had businesses moan at me that they don’t see the value in LinkedIn as they have lots of connections but don’t get any business from it. It usually boils down to the same problem… They are not being visible to their connections! So,...

10 Things I’ve Learnt From 10 Years In Business

At the age of 24 years old, freshly married, I decided that employment wasn’t my future and I started my first business.  Last week marked 10 years in business for me. It has definitely been a rollercoaster.  I’m not a big rollercoaster fan (mainly because I have a...

End of an era, start of another…

My littlest started nursery last week.  My middle daughter started school.  And my eldest returned to school (in a cast thanks to an end of summer hols accident!). In the 10 years I’ve been running my own business, I’ve been on maternity leave three times....

Using Instagram To Market B2B Businesses

While I am of the thinking you can’t be everywhere on social media, unless you have both resource and time, I do think it can be easy to overlook platforms that could have a significant impact in marketing our businesses by claiming our audience doesn’t use it. This...

What Do Your Audience Want On Social Media?

If you want social media success, the most important thing to focus on is your audience.  It is very tempting to focus your content on what you want to tell people.  But if you instead shift that to what they want to hear, you are likely to achieve so much more...

5 Ways To Use Instagram Stories

I LOVE Instagram Stories.  It’s probably where I spend the majority of my personal time (and some business time too) when it comes to social media use.  It feels so much more real and in the moment than any other social media content.  And really helps you to...

Momentum Rather Than Firefighting

If there’s one thing I’ve learned in the 9 years I’ve been working for myself it’s that firefighting doesn’t lead to success. I’m sure we’ve all been there as a business owner at some point.  We’ve had a good bit of work...