The Only Marketing Steps You Need This Year!

We all know that Marketing is something every business strives for.

To achieve the best Marketing for your business this year, follow these easy steps to Marketing heaven!

The use of Marketing has established itself as one of the most dominant ways to increase customer population in today’s market.

Here are the steps you need to incorporate into your marketing campaigns this year; how many are you already using?

Document your strategy
If you want to be more effective at content marketing, document your marketing strategy!

Having a verbal strategy is a great first step. However, as the research shows, it pays to take the time to write it down: 60% of those who have a documented strategy rate themselves highly in terms of marketing effectiveness, compared with 32% of those who have a verbal strategy.”

Time to invest in visual content

For Marketing content to be truly “creative” and successful it’s important that it’s visually arresting, not just pleasing.  Every day consumers are handed with well-designed marketing offerings, with good colour schemes, professional imagery, and nice fonts. All the pieces truley break through to the consumer as well as introducing something unexpected.

Stick with The Big Three
The Big Three of social media are LinkedIn, Facebook and Twitter. Quality content posted on these three is paying bigger dividends than ever before. Everything else on the social network is basically chump change. But, keep an eye on the up-and-coming venues like Vine and Snapchat. These upstarts are becoming more and more valuable as their audience becomes more dependent on mobile devices like smartphones.

Focus on using Information that is Informative and useful
Customers don’t want to be force fed advertising copy anymore. They are looking for information that is both informative and useful. You, as a marketer, need to find ways to locate and curate information that your clients both want and need.

Always remember, your marketing is only as good as your content — so invest in your content!



What Makes a Good Blog Post?

What makes a good blog post?

This week, I delivered a talk at Manchester University on creating a single blog post, and I thought I’d quickly share with you a few things that make a good blog post. Anything you’d add?



Your Social Media Story

This weeks Vlog is all about you and your social media story.  The power of your story is what sets us apart from our competitors.

Social Media is a perfect way to express your story with your customers with more than just words!

Should You Be Using Snapchat?

Snapchat is my favourite social media platform at the minute. You should definitely be using Snapchat if your business is consumer focused.

But it’s also great for giving an insight in to small businesses too (and bigger ones! I guess it’s for everyone!).

I’m samflynn25 on there, so be sure to add me!

A Bit About Me

I thought I’d switch it up a bit this week with a little bit more about me!

I’d love to hear your suggestions for any topics you’d like to see me vlog about – let me know your ideas in the comments!



Live Video

LIVE VIDEOIt’s 2016 and live video is the most popular it’s ever been, with more methods, apps and options available to you than ever before. It’s more immediate and keeps you on your toes, without the ability to edit or get the perfect shot, it’s live and anything could happen!

Live video is going to be more important than ever for businesses. Facebook Live in particular, should form part of your social media content strategy. In this week’s vlog, I discuss the importance of live video.


Connecting With People You Don’t Know on LinkedIn

Here’s my vlog on connecting with people on LinkedIn that you don’t know. I think people can be a bit wary of this, especially with the new Connect buttons which don’t let you send an introductory message to new connections. I say go for it! I’ve received loads of opportunities from accepting connections from people I don’t know “IRL”.

Also, sorry about the green streaks ! I’ve not got green hair, just green screen issues!


Headshots for Social Media

Headshots are such an important part of social media. They give an instant impression of the person, should be clear, and help to build trust straight away. I’d definitely recommend investing in some good headshots! I got mine updated the other day, and here is the result!


Gambling with Twitter Ads

If you don’t know your target market inside out, and you’re spending money on Twitter Ads, it’s highly likely that the house (Twitter) is winning! Here are some ideas on how to make sure you’re getting the most out of your promoted posts on Twitter.