Hello, it’s been a while….

I’m so sorry I’ve been MIA on my blog.  There is one very cute reason for that…

Introducing my third daughter, Nancy!

Nancy is now 5 months old and I’m back working again, so I thought it only right that I start with an update blog post.  Then, from next week, I will start creating your usual blog content with social media and business knowledge and ideas!

A few things that have changed round here:

  1. My social media content

Maternity leave is a great head clearer.  To take some real time away from the business and not have the mental capacity to even think about it is definitely advised, though maybe don’t do anything as extreme as having a baby for the sake of that time!

And one thing it made me realise was that I needed some focus for my own social media content.  I now have a theme for every working day of the week.  If you head over to any of my social media (links in top corner!) you’ll soon pick up what the theme of each day is all about.

2. My Instagram stories

Instagram has always come pretty far down my own social media list for my business.  But it’s my absolute favourite for personal use.  So, I’m giving it a much bigger focus for the rest of this year.  Which means, if you want to hear me ramble on a bit and share a bit of my working and sometimes not-working life over on Instagram stories, then go give me a follow on Instagram!

3. My online courses

I have created 9 online courses that are sat there ready for you to devour.  So, over the next few weeks, I will be loading them up to my site and putting them out there for you to get your hands on!

4. My learning days

I’m going to be running regular ‘learning days’ this year!  This is where you have the chance to have me to yourself, 1:1 (or 1:team!) online for an hour and a half, and we can focus in on your social media activity!  The sessions are recorded so you can watch them back at a later date.  More to be revealed very soon…!!!

5. TRAINIng and speaking

And of course, I will be doing what I’ve always done – speaking at business events and delivering in-house training.

So, life will continue as normal but as a family of 5 now (6 if you include our Westie Ned!), which means it will be a slightly busier normal!!!  It’s great to be back!

Something you might be interested in…

It’s pretty rare for me to sell in a blog post.  I usually keep them focused on sharing knowledge and giving you ideas for improving your social media activity.

But, I’ve got something pretty exciting coming up, so I thought I’d break with the norm and let you know about it!

I’m currently in the process of planning a social media event.  I’m going to be holding it in Manchester in November.  And it’s going to be focused on SUPER SUCCESS!  It’s not an event for social media beginners.  There’ll be no basics included.

This event is designed for those businesses who want to up their social media game, to stand out more, to do things differently to their competitors, and to generate more business through social media.

BUT, I’m not quite ready to let you book on it just yet!  So, for now, all I’m asking is that you register your interest by adding your details to the form below.  And then, you’ll be the first to know when it’s ready for booking!

Being Authentic [VIDEO]

Authenticity is the buzzword of the moment when it comes to social media.  Are you being authentic on social media?  Never has there been more opportunity to be authentic.  With Facebook Live, Periscope and Snapchat, businesses who are being authentic are ahead of the game.

This week’s vlog is all about authenticity.  You can watch the vlog in the video below:

Tagging LinkedIn Connections [VIDEO]

Did you know that you can tag your connections on LinkedIn and organise them in to groups relevant to you?

In this week’s vlog, I discuss how to tag your connections and then filter by tag to help you send messages to those connections.

 

Give Them What They Want

This weeks VLOG is all about giving your Target Audience what they want!

Last week, I talked about knowing who your target audience is.

This week, I’m stressing that point even more! I spoke at an AAT event for accountants, and focused on the fact that their potential customers would rather hear about growing their business than about VAT regs!!

Sometimes its actually about being interesting to your target audience!

 

 

The Only Marketing Steps You Need This Year!

We all know that Marketing is something every business strives for.

To achieve the best Marketing for your business this year, follow these easy steps to Marketing heaven!

The use of Marketing has established itself as one of the most dominant ways to increase customer population in today’s market.

Here are the steps you need to incorporate into your marketing campaigns this year; how many are you already using?

Document your strategy
If you want to be more effective at content marketing, document your marketing strategy!

Having a verbal strategy is a great first step. However, as the research shows, it pays to take the time to write it down: 60% of those who have a documented strategy rate themselves highly in terms of marketing effectiveness, compared with 32% of those who have a verbal strategy.”

Time to invest in visual content

For Marketing content to be truly “creative” and successful it’s important that it’s visually arresting, not just pleasing.  Every day consumers are handed with well-designed marketing offerings, with good colour schemes, professional imagery, and nice fonts. All the pieces truley break through to the consumer as well as introducing something unexpected.

Stick with The Big Three
The Big Three of social media are LinkedIn, Facebook and Twitter. Quality content posted on these three is paying bigger dividends than ever before. Everything else on the social network is basically chump change. But, keep an eye on the up-and-coming venues like Vine and Snapchat. These upstarts are becoming more and more valuable as their audience becomes more dependent on mobile devices like smartphones.

Focus on using Information that is Informative and useful
Customers don’t want to be force fed advertising copy anymore. They are looking for information that is both informative and useful. You, as a marketer, need to find ways to locate and curate information that your clients both want and need.

Always remember, your marketing is only as good as your content — so invest in your content!