Reviewing Your Year On Social Media

The end of 2019 is fast approaching!! I for one am very excited for 2020.  It’s going to bring a lot of change in my business and a new approach to how I do things. A big part of that for me is going to be planning my content for the year ahead (look out for the...

Doing What Everyone Else Is Doing Won’t Get You Very Far

Every day we’re being hit by different types of marketing.  TV ads, billboards, leaflets, Google searches, emails and, of course, social media posts. As such, as marketers of a business, our subconscious absorbs these different types of marketing.  Then, when we...

10 Things I’ve Learnt From 10 Years In Business

At the age of 24 years old, freshly married, I decided that employment wasn’t my future and I started my first business.  Last week marked 10 years in business for me. It has definitely been a rollercoaster.  I’m not a big rollercoaster fan (mainly because I have a...

End of an era, start of another…

My littlest started nursery last week.  My middle daughter started school.  And my eldest returned to school (in a cast thanks to an end of summer hols accident!). In the 10 years I’ve been running my own business, I’ve been on maternity leave three times....

Using Instagram To Market B2B Businesses

While I am of the thinking you can’t be everywhere on social media, unless you have both resource and time, I do think it can be easy to overlook platforms that could have a significant impact in marketing our businesses by claiming our audience doesn’t use it. This...

What Do Your Audience Want On Social Media?

If you want social media success, the most important thing to focus on is your audience.  It is very tempting to focus your content on what you want to tell people.  But if you instead shift that to what they want to hear, you are likely to achieve so much more...