50 Social Media Posts That Can Help People During the Coronavirus Crisis

If you’re feeling a bit stuck with what to post right now on social media, then the answer to that is to think about how you can help people.  This situation has brought up a lot of new needs.  By helping your audience meet those needs, you will raise your profile, build a relationship with them, and have a higher chance of converting them to customers either right now or when this is all over.

So, what kind of content could help people right now?

MENTAL HEALTH

  1. Managing anxiety
  2. Overcoming insomnia
  3. Stopping intrusive thoughts
  4. Managing boredom
  5. Managing depression during the crisis  

FITNESS

  1. Improving your running ability
  2. Maximising walking for fitness
  3. Home strength workouts
  4. Home cardio workouts
  5. Using items around the home to workout with

NUTRITION

  1. Overcoming sugar temptation
  2. Creating nutritious food on a budget
  3. Foods to eat to boost your immune system

HOME

  1. Spring cleaning tips
  2. Sprucing up your garden
  3. Creating a calm home
  4. DIY projects

SELF CARE

  1. Cutting your own fringe
  2. DIY men’s hair cut
  3. Techniques for painting your own nails
  4. Salon treatments in the home
  5. Treating yourself to a home facial

PARENTING

  1. Maintaining attention when homeschooling
  2. Fun activities to do at home
  3. Managing children’s anxiety around illness
  4. Keeping children away from screens
  5. Activities to make your daily walk more fun with children

MARKETING

  1. How to market your business during the crisis
  2. How to market your business when you have been forced to close (e.g. hairdressers, restaurants, pubs, etc.)
  3. How to stand out right now with your marketing
  4. How to get your messaging right
  5. How to create compelling offers that will work right now

BUSINESS

  1. How to furlough your employees
  2. Managing virtual teams
  3. Maintaining productivity during the crisis
  4. Managing business finances

FOOD

  1. How to cook restaurant standard food at home
  2. Creating a meal from a few ingredients
  3. Making your food go further
  4. New cooking techniques to learn

PASSING THE TIME

  1. Book recommendations
  2. Boxset recommendations
  3. New skills to learn
  4. Uplifting songs playlist
  5. Arts and crafts for adults

FINANCES

  1. How to apply for a mortgage holiday
  2. How to reduce your outgoings
  3. Free activities and entertainment
  4. Managing debt
  5. Overcoming financial anxiety

 

This isn’t an exhaustive list.  In fact, it only just scratches the surface. But could certainly help trigger your thinking as to the type of posts you could be creating right now.

Don’t just think about how you could use these ideas in text format.  Consider creating images, image carousels or presentations, infographics or videos.

And, most importantly, stay safe and stay home!

If you want to learn more about marketing your business on social media, I have added an 8 module course on this topic to Planet Social Media.  And you can currently join for only £1!!  You can find out more about the course, and join Planet Social Media to get access to it, here.

 

 

10 Positive Actions To Take On Social Media In The Current Coronavirus Crisis

There’s no denying that this is the weirdest of times for us all.  Whether you’re having to juggle working from home with your children there, stop the routines you’re so used to like going to the gym (and the pub!), having financial concerns or the threat of business closure, or even suffering from coronavirus.

It may want you to hide away from social media, not knowing the right approach to take for the best.  But I suggest the opposite.  Social media can offer a place of solace and togetherness right now.

So, here’s ten positive actions I suggest businesses take on social media right now.

 

  1. ACKNOWLEDGE IT

It frustrates me when you read posts saying how it’s “business as normal” for them.  No matter what situation you have found yourself in as a result of this crisis, it is not business as normal for anyone!!  We are having to change the way in which we live our day-to-day lives.

So, acknowledge that this is the case for your audience.  Yes, social media can offer some form of escapism.  Or add humour to the situation.  But this can still be done while acknowledging what’s going on in the world.

Simply starting your post with things such as “let’s not mention the C word for 1 minute!” to lead in to your non-coronavirus related post.  Or a “I think we could all do with a laugh at the minute” to lead in to your humorous post.

The important thing is you don’t act as if nothing in the world has changed.

 

  1. BE VISIBLE

No matter how this has impacted your business, if you want your business to still be operating when this is all over (and one day it definitely will be), it’s important to stay visible and don’t let your audience forget you exist.

You don’t have to post as often as you used to.  I have definitely reduced my volume of content creation, mainly due to the time constraints of having my three young girls at home all day on my own.  But also, I understand that many of us aren’t feeling all that creative right now.

If you’re stuck for ideas of what content to share, the first thing I would be asking is ‘how can HELP.’

 

  1. HELP

If there’s one type of content that is definitely working right now, it’s content that provides help, support and guidance to others.  We all have new needs that we didn’t have before.  And new questions we are struggling to answer.

Do a brainstorming session of how you can help people right now through your content, with the knowledge you have.

There are needs and wants for:

  • Keeping children entertained in the home
  • Keeping fit at home
  • Managing nutrition on limited resources
  • Cooking restaurant standard food at home
  • Home cocktail making masterclasses
  • Understanding furloughing of employees
  • Managing productivity when working from home
  • Home hair dying when you have only had it done at the salon
  • Self care
  • Managing anxiety
  • Selling in difficult times
  • Managing finances
  • Learning new skills
  • Managing boredom
  • Overcoming insomnia

You get the idea!!!  We’re all faced with new needs, so how can your business help with those.  For example, a restaurant could provide guidance on how to cook the perfect steak.  A beauty salon on how to perform your own facial at home.  A bar could teach people how to make cocktails.  Just because you’ve been forced to close, doesn’t mean you have to stop posting.

 

  1. ENGAGE

I think it’s really important we stay connected with others while we are isolated in our own homes.  Social media offers such a big opportunity for this.  Simply taking a bit of time out each day to comment on the posts of those you follow will both help you feel a bit more connected to the outside world, but to also build relationships with those you engage with.

You can also look at different ways to engage, such as sending voice notes or video messages, to add a more personal touch.  This will definitely give a boost to those you send them to.

And, commenting on other’s posts will also help increase the engagement on your own posts.  Stay connected.

 

  1. SELL

Selling is tricky at times like this isn’t it?  I say times like this.  When have we ever had a time like this?!!!!

But, businesses have to survive it, and still need to make sales.  I think many businesses assume that their audience have no money or no inclination to buy right now.  And an assumption is exactly what it is.  There are still people earning every day.  And they might be more inclined to buy right now, depending on what you sell.

I usually suggest an 80/20 split with your social media content, with 80% being non-sales posts and 20% being sales posts.  I don’t see that as being any different right now.  Your sales messages will probably need adapting though.  You may need to point out that you are still operating and still need to make sales.  You may want to adapt your message to suggest why this is something that they might need right now.

You may also want to consider running an offer.  You don’t have to dramatically reduce you’re pricing.  Again, it’s an assumption that people don’t have money right now.  But, it could be a good idea to run a deadlined offer for something that could be really helpful to people right now.

For example, I’m currently running an offer to join Planet Social Media for only £1, to help businesses learn more about how to grow their business on social media (which I think is becoming more and more important to businesses, especially those who have had marketing budgets slashed and are having to rely on free or low cost methods).

Remember, there is a big difference between profiting (which keeps your business going) and profiteering, which is taking advantage of others in a time of need (such as those people who bought loads of hand sanitizer then sold it on ebay for ridiculous prices).

 

  1. GO LIVE

Have you noticed there seems to be an influx of people going live at the moment?  I think partly it’s a need to connect with others beyond our four walls.  I also think people are more in need of openly communicating.

If you’ve never gone live before, or have a fear of going live, now could be a good time to break through that fear.  The majority of the audience for a live broadcast watch the recording after.  So the first few times, you could decide not to share the recording of the live and limit your audience while you get confident in doing it.

You could also schedule lives that are relevant to your audience’s needs.  Let them know you’ll be going live and the time/date and suggest they add it to their calendar, or add a countdown on Instagram stories for them to get reminded.  You can then prep the main points you want to discuss.  It’s a great opportunity for your audience to interact directly with you and ask questions.

 

  1. SHARE SELFIES

Social media has always been about people.  But again, I think this is more important than ever.  Remind your audience who the people in your business are.  They may not be able to see you face-to-face, but they won’t forget what you look like!  It adds a much more personal touch to your social media.  People want to hear from people right now, not stock images.

Show your face!!!!

When taking selfies, lighting is important.  You want to stand near a natural light source.  Cloudy days work best rather than direct sunlight.  You can also use apps like Snapseed to improve your image and add features such as brightness and lens blur.

 

  1. OFFER SOMETHING NEW

It may be that you’ve offered the same product/service for years and years but are unable to sell it right now.  Let’s not use the word ‘PIVOT’ because everyone else is!!!  But it could be that you add a new offering and share it on social media.

This could be as simple as a takeaway service if you’re a restaurant and never offered it before, delivering home hair dye kits if you’re a hairdressers, creating an at home pamper package, switching your in-person training delivery to online, creating a new online course, running online exercise classes, and so on.

I’m sure you’ve seen many businesses add a new offering to allow them to continue in the current situation.  And you may be able to as well.  Social media is a great place to share what you are now offering.  AND, you can continue to offer it once this is all over.

 

  1. BE INSPIRED

I’m finding social media a place of inspiration lately.  For good news stories.  For businesses doing their part to support those on the front line.  For quotes to lift you up.  For humorous memes on this whole crazy situation.

Social media can definitely be somewhere to lighten the mood and remind you about the good going on in the world.  It may just get your creative juices flowing when you see others creating inspiring content.

 

  1. LEARN

Many of you reading this will find more time on your hands.  Which offers a great opportunity to learn new skills in your business that will put you in a solid position when all this blows over.  Jot down everything you’d like to learn about for your business, and then seek out the social media accounts that will help you learn that information.  Also look for books, podcasts and online courses that can help you achieve your learning goals.

You will probably want to relate this to your particular situation right now.  For example, you might want to learn how to turn your business from offline in to online.  Or, if you have been forced to temporarily close down, now is the time to be learning as many marketing skills as possible to help you grow quickly when you are able to reopen.

If you want to learn more about marketing your business on social media, I have added an 8 module course on this topic to Planet Social Media.  And you can currently join for only £1!!  You can find out more about the course, and join Planet Social Media to get access to it, here.

 

Wishing you all good health.  Stay safe and stay home x

Doing What Everyone Else Is Doing Won’t Get You Very Far

Every day we’re being hit by different types of marketing.  TV ads, billboards, leaflets, Google searches, emails and, of course, social media posts.

As such, as marketers of a business, our subconscious absorbs these different types of marketing.  Then, when we go to create our own, our brain naturally suggests creating what is very similar to everyone else.  Because that is sat there in our subconscious.

I do it myself.  I get the idea for a blog post or social media post.  And sometimes I realise it’s because I’ve seen a similar one recently.

Our subconscious can be a bit of a pain in the bum!!  It stops us breaking free creatively, because our brain is getting filled with the ‘norm’.

If our content replicates that of others, we just become part of the noise.  We’re not standing out in any way.  Creative posts stand out, same old same old don’t!

Instead, challenge yourself to think about what other businesses in your industry are NOT doing!

Are they NOT creating video?  Are they NOT sharing selfies?  Are they NOT going live?  Are they NOT raising discussions with their posts?

This will definitely help you be seen on social media.  And what’s the point of posting if you’re not going to be seen?

If you are stuck with how to be different on social media, you can watch the recording of a recent webinar I did.  Click here to access the ‘Be Different On Social Media’ webinar recording!

 

10 Things I’ve Learnt From 10 Years In Business

At the age of 24 years old, freshly married, I decided that employment wasn’t my future and I started my first business.  Last week marked 10 years in business for me.

It has definitely been a rollercoaster.  I’m not a big rollercoaster fan (mainly because I have a bad fear of heights), but I’m really glad I got on this one.

 

So, what have I learnt in my ten years of business?

  1. Don’t Do It All Yourself

In terms of the payroll, my business is just me.  But I’ve used many, many services over the years that I could technically have done myself, but either would have done them badly or wasted time that I could have spent on growing the business.  Knowing the worth of my time shifted a lot of things for me, and I stopped doing stuff that could be outsourced.

 

  1. Marketing Matters

When I started my first business, an employee survey business (for which I still do work for clients, though focus the majority of my efforts on the social media training business now), I thought I could get a great website then the phone would start ringing. It didn’t!  I quickly learned I would need to focus the majority of my efforts on marketing.  It doesn’t matter how good you are at what you do if no one knows about you!

 

  1. Your Business Could/Will Change

When I started Personnel Surveys, I thought that was it for me, my business was outlined for ever more. Within a year, I had started Sam Flynn Social Media.  I never would have dreamt that it would become my main business and passion.  And it’s going to change again next year (though still with a social media training focus!).  Nothing is permanent.  And, when I listen to interviews with entrepreneurs, it seems that many started out on a completely different route to the one they’re now on!

 

  1. It Won’t Always Be Easy

After having my second daughter, I really struggled to get back into my business.  There were numerous factors (the main being that she was a terrible sleeper, and I was running on about 2-3 hours a night!) but I seriously thought about calling it a day and seeking employment.  I decided to give it another 6 months to cement my decision. That was about 3.5 years ago.  I’m still here and so glad I stuck around!

 

  1. Learning is Key

I’ve always been quite academic and love learning new things.  And I can’t imagine my business would be where it is today if I hadn’t kept learning new things.  Reading books, listening to podcasts, investing in courses and memberships.  There’s always something new to learn when it comes to running your business, and I love that!

 

  1. Get Out of Your Comfort Zone

There have been so many ways in which I’ve stepped out of my comfort zone as a business owner.  I’m quite a shy person, so even going networking felt like a huge step for me.  Putting myself out of my comfort zone, going on the stage, creating video content, putting myself out there more, has actually really helped my overcome my shyness. And the saying I always have in my head is ‘success happens outside of comfort zones’.

 

  1. Work Smarter, Not Harder

Before I had my first daughter, I worked flat out on my business.  After having her, I cut down to 2-3 days a week.  I now work only 3 days a week, but my business is more successful than it was working 5+ days a week.  I’ve realised the importance of working smart and making the most of the working time I do have.  Time off is so important.  And I started my business to allow me the flexibility to be with my children, which is working out great!

 

  1. It Will Be Stressful Sometimes

I’ve had times of extreme stress.  It’s not as possible to walk out the door at the end of the day and switch off from work when it’s your business.  I often wake in the middle of the night stressing about something to do with the business.  I’m trying to find ways to make sure that doesn’t happen, but it’s not always that easy!

 

  1. You Decide What Success Looks Like

Success is different for every person.  And it can change.  How success looked like for me when I started the business is different to how I view success now.  And it’ll change again in the future, especially when I have all 3 girls in school!  Right now, I do feel successful.  I’m running a business that works well around my family, that allows me two days a week to do school runs and spend with my youngest, that gives me an admirable income and that I enjoy.  I’d say that’s a success for me!

 

  1. Business Relationships Matter

In the early years of being in business, I did a lot of networking.  I dropped back on networking after having my first daughter, and shifted most of that online.  While I work on my own, I have lots of people that I’ve built working relationships with over the years.  And they have been so valuable for me.  I love meeting new people, especially now on social media, and building those relationships.

 

It’s been a good ten years and I’m so excited for the next ten!

What have you learnt in your time as a business owner?

Using Instagram To Market B2B Businesses

While I am of the thinking you can’t be everywhere on social media, unless you have both resource and time, I do think it can be easy to overlook platforms that could have a significant impact in marketing our businesses by claiming our audience doesn’t use it.

This is often the case for companies who target other businesses.  Instagram, in particular, gets pushed down the list of platforms to be present on.  But could you be missing out?

 

If you target small businesses, with the social media managed by the business owner and the business having selling to consumers rather than other businesses, Instagram could have huge potential for you.

It is also a great platform to elevate personal brands within businesses, such as the owner or other key people within the business.

And, don’t forget, when targeting businesses, it is the people within the business you want to bring in to your audience.  With over a billion monthly users worldwide, there is a high chance some of that audience will be on Instagram.

According to TrackMaven’s research, B2B business experience their highest engagement ratio on Instagram than on any other platform.

So, how could you be using Instagram to market your business to other businesses?

 

  1. Go Behind The Scenes

Where your LinkedIn approach may be more ‘professionally-focused’, Instagram could offer the opportunity to take your audience behind the scenes of your business.  What happens day-to-day?  Who are the people within the business?  This helps to showcase what the business does and helps to build relationships with those people in it.  Instagram stories offers a great way to do this, building a story of what goes on in your business.

 

  1. Share Your Knowledge, Thoughts and Opinions

This is particularly important for thought leadership.  It helps show your expertise, and audiences love to learn, so will help you attract new followers too.  While you do need to include a photo or video (up to 1 minute long) with each post, the text of your post matters too.  You can share tips and advice in the text, and open up discussions, allowing others to comment and build conversation with you.  Short video posts are also a great opportunity to share your knowledge.

 

  1. Take Pictures/Videos On Your Phone

Just because Instagram is visually focused, doesn’t mean you need expensive camera equipment.  Your phone is all the kit you need to build your Instagram presence.  Take pictures when you’re out visiting clients.  Take pictures round the office and in the local area.  Take selfies and pictures of your team.  Try different angles to get different perspectives.  Use apps like ‘Clips’ to quickly create square video with subtitles on your phone.  For longer videos (between 1 and 10 minutes) you can use IGTV to share video content.

 

  1. use Hashtags, Location Tags and Mentions

Use hashtags to reach your ideal audience.  For example, if you target small businesses in the UK, you can add #smallbusinessuk, #uksmallbusiness, #smallbizuk, #uksmallbiz, #businessowneruk, #ukbusinessowner, #entrepreneuruk, #ukentrepreneur…and I think you get the gist!  Don’t forget to tag your location and tag any other businesses worth a mention in your post, where relevant.

 

  1. Use Instagram Ads

You can target your Instagram Ads at businesses and owners of businesses.  For example, you could target home workers, small business owners, self-employed, etc.  This is an opportunity to reach out to a cold audience, so warm them up with an interesting video or post and encourage their engagement.  You can then target the warmer leads, who have engaged with your advert, with a lead capture or possibly a sell.

 

If you want to achieve Instagram Success but still feel you need a bit more know-how, join me for my LIVE online course INSTAGRAM SUCCESS on Thursday 5th September.  You can find all the details by clicking HERE!

5 Ways To Use Instagram Stories

I LOVE Instagram Stories.  It’s probably where I spend the majority of my personal time (and some business time too) when it comes to social media use.  It feels so much more real and in the moment than any other social media content.  And really helps you to get to know businesses and people too.

Instagram users are spending more of their time on stories now than looking through feed posts.  So, if you’re an Instagram user, how could you be using Instagram Stories for your business?

Instagram Stories

  1. Research

There is a poll feature on stories, allowing you to give users two options to choose from.  Which means it’s a quick and easy way of getting answers to important questions.  Such as, ‘bourbon or custard cream’ (bourbon), ‘ketchup in the fridge or cupboard (cupboard)’, ‘gin or wine’ (both!).  Obviously you can ask some serious questions too relating to your business, industry and products/services.

You are also able to see individual’s responses, so you can then strike up a conversation with them via DM relating to their response and build the relationship further.

 

2. Behind-The-Scenes

Where your grid posts might be more thought through and creative, your Instagram stories can take people straight behind-the-scenes of what goes on in your business day-to-day and give them a greater understanding of what it is you do.

 

3. Share Tips

Use your stories to impart wisdom.  You can do this with video, or by sharing an image with text over.  Think about current hot topics in your industry and create a small number of stories about that topic.  You can then create highlights on your profile to add this to so that people can come back at a later date and still so those tips.

 

4. Increase Your Post Reach

By clicking on the paper aeroplane symbol under your post, you can share it to your story.  Add a related hashtag and this will increase the reach of your story, leading more people to click through to your post.

 

5. Have Fun

Stories are fun!  You can add face filters, GIFs, do boomerangs, rewind videos, and so much more!  Have fun with it.  Show the personality of you and your brand.  This will undoubtedly help your customers and potential customers build a stronger relationship with you!  Don’t be afraid to be yourself!!

Are you using Instagram Stories?  How do you use them?

Momentum Rather Than Firefighting

If there’s one thing I’ve learned in the 9 years I’ve been working for myself it’s that firefighting doesn’t lead to success.

I’m sure we’ve all been there as a business owner at some point.  We’ve had a good bit of work in, then suddenly it dries up.  And we go a bit crazy trying to fill the gap.  We release mad offers.  We start discounting quotes we haven’t had a positive response from.  We stop sleeping and start wondering how we’re going to pay next month’s bills.

We firefight.

And it is stressful!!!!

Over the last few years, I haven’t done any firefighting.  I’ve realised the big difference comes instead from momentum.

But momentum takes planning.  It takes thought.  It takes looking to the future (as in months in the future, rather than next week).  It takes doing stuff now that will lead to work later, and carrying on doing that stuff even when we’re doing that work.

Social media is a prime example.

We jump in all guns blazing when we have no customers to serve.  But when we get busy, we stop.  Stop posting, stop being present.  Complete the work, and back to firefighting by posting constant content.

Instead, if you continue your online activity, the momentum carries you on.

This means thought through content, pre-planning and a schedule to help you achieve this.  Or potentially outsourcing some areas of it.

I’m busy working on something now that I won’t be releasing until February.  It’s taking me a lot of willpower to not bring forward that release date.  But I know, for this to be a success, I need time.  And then I can ride that wave of momentum, because I will have a plan and programme in place after release.

There’ll be no firefighting.  Only momentum.

How do you ride the momentum wave rather than putting out weekly fires?

5 Things To Do When Launching A New Product/Service

Last week, I launched my new online course The Social Media Super Success Plan and exceeded my sign up targets!

So, I thought I’d share with you some of the things that help lead to a successful launch!

  1. Build Your Email List

I’ve known that I would be releasing this course since around October last year, and that the majority of the launch would take place via email.  My focus from that point was to grow my list.  I’ve always had a side bar capture (see the 50 Things To Say On Social Media box either in the side bar on desktop or when you scroll down on mobile).  And this has generated a good number of email addresses for my list.  But I wanted to step it up.  I started doing more free webinars, with signups having to provide their email address.  I also repurposed one of these webinars, creating a recording that you could receive by filling in a webform (see top bar).  I also added a popup to my site, which has really increased sign ups too!  I grew my list by as many new signups in two months as I had done in the previous 12 months!

 

2. Run A Competition

A ran a competition the week before the course was due to launch to win one of three free places on the course.  This achieved two things.  Firstly, you had to enter using your email address, so I grew my list again, but this time with people I knew were interested in the course.  Secondly, it allowed me to start talking about the course before it launched, and teasing people that it was soon to launch.  I ran a Facebook Ad for the competition to get it in front of a wider audience.

 

3. Set A Launch and Finish Date

I talked about the date the course would be available and counted down to it, including in emails (see below!).  The other thing I did for this course was set an end date for signups.  This wouldn’t be applicable to every product or service, but it worked really well for this one.  If I’d kept the course open forever, there wouldn’t have been a deadline to signup to and no rush to get involved!  You could do the same by limiting the availability or having a deadlined offer.  The last day that you could sign up was the one that I got the most signups!  So, it definitely works!

 

4. Social Media

Of course, social media played a huge part in the actual launch.  I tweeted about it all day on the three days you could sign up and also did daily posts on LinkedIn and Facebook.  I also created some video content about the course, to increase reach.  And I ran a Facebook ad to people who had visited my website and who had watched the competition video.  Social media also played a big part over the months before the launch.  I have been posting more video content to increase my reach and show my expertise, which has lead more people to my website from social media, and to sign up to my lead captures.

 

5. Emails

In launch week, I sent 6 emails over 5 days.  Some might view this as excessive, but it’s not something I’d do every week and I only had a couple of people unsubscribe from my list.  The first email introduced that I was launching a new product on Wednesday and that I’d let them know more tomorrow (Tuesday).  The second then went through all the details of what the course included and told them what time to expect it to launch the next day.  The following email stated that the course was now live to sign up to.  Thursday’s email answered questions about the course and restated some of the elements of the course.  And, on Friday, the last day for signing up, I sent out two emails.  The first reminded them that it was the last day to sign up and again added in a couple of details about the course.  And the final email was a short one to say there was only two hours left to sign up.  With each email I sent out on the Wednesday, Thursday and Friday, I received at least one sign up.  So long as you’re not bombarding people’s inboxes every week like this, it’s absolutely fine to do it when launching.

So, that’s how I did my launch!  It’s the first time I’ve really planned through a launch rather than just sending out a couple of emails about a course, and it’s definitely something I’ll replicate the next time I release this course or a new one!

I Wrote A Book!

About a year ago, I read Daniel Priestley’s book – Key Person of Influence. It was an important book for me, as one of my business goals is to be seen as an influential figure in helping businesses grow through using social media. One of the suggestions made in the book was to write a book. And I thought “sure, I’ll do that!”. I remember setting myself the goal to have the book written by Christmas. Oh, how naive I was!

The book took me longer to write than a couple of months. And then, once it was written, there came the task of having my book coach read over it, which then lead to improvements needed. I then had it proof read, formatted, a book cover designed, and had to figure out the world of publishing both a Kindle and paperback version on Amazon.

It’s definitely been a learning curve, but one I have very much enjoyed learning. There is far more to it than I originally thought. Initially, I only focused on the aspect of getting it written, rather than the getting it out there bit!

But written it is. And, I’ve written it in a style in which I enjoy reading business books. One in which you can skip the bits you don’t need to read, and go straight to the sections that matter to you. Where you can quickly find a topic and how to implement it. Or alternatively, where you can read it cover-to-cover.

The book is called ‘Social Media Super Success’. And that is what I hope it brings its readers. It covers everything from picking which platforms your business should be using, to an extensive look at the content you could be sharing, to building your following, advertising on social media, and figuring out if it’s working or not.

And, as it’s launch week, you can get the Kindle version for only 99p until Friday 13th October at 7pm. Just click here to grab your copy (where you can also get the paperback version too if you’d prefer).

I’m so thankful I decided to start on this book-writing journey. And, I may be speaking too soon, but I don’t think it’s going to be my last book!

Sam Flynn Book cover

How I Get Most Of My Business Through LinkedIn

Around 70% of my business is generated via LinkedIn.  That’s a pretty hefty proportion!!  But it’s why I dedicate most of my social media time to this platform.  It works so well for me!  I thought I’d share a few of the things that allow me to generate so much business through LinkedIn.

How I Get Most Of My Business Through LinkedIn

  1. Connecting with anyone

Well, not quite anyone!  I always veto them first by having a quick look at their profile.  But I will near enough accept 9/10 of the invitations I receive to connect on LinkedIn.  It opens my network much wider, and I am able to appear in more search results, as my 2nd connection network is so large.

 

2. Posting regular updates

Of course, it’s not all just about connecting.  You need to be visible to your connections too!  I post status updates regularly on LinkedIn, at least 3 times a week.  These keep me in the awareness of my connections, as well as helping them out with useful articles, blog posts and tips.

 

3. Sending messages

I use the message facility a lot on LinkedIn.  I run a search through my 1st connections for those who I think will be interested in my message, and I then send it through to them.  For my workshops, I always have at least one person there who has booked on as they’ve received a LinkedIn message from me.

 

 

4. Searching for my target market

I regularly run searches on LinkedIn for my target market and connect with them.  I expand my network regularly with the right people.

 

5. I don’t waste my time in groups

Groups are becoming less and less popular on LinkedIn.  I no longer participate in any of the groups I am a member of, as I know it’s not the best use of my time.  I would rather focus that time on building my network, posting updates and sending relevant messages.

 

This is obviously a very quick overview and there is much more to it that this.  But I can’t give all my LinkedIn secrets away in one post!  If you want to know more, why not book on my LinkedIn Success LIVE online course!  You can find all the details by clicking here.