LIVEMAS 2017!

Last year, I made the decision to go live on my Facebook page every day in December in the lead up to Christmas Day.  I didn’t manage it!  But in total, I went live 12 times during December, which was more than I’d done the whole year!

So, I’m giving it a go again this year to see if I can beat my 12 days record!

I’ve just done my first LiveMas video.  You can watch it here.  In it, I talk about what LiveMas is all about and how you can get involved by requesting certain content.

And I’d love it if you tag me in any live videos you are inspired to do as a result.  Yes, it is a bit scary going live.  But the big advantage is that that means very few businesses do it.  It offers a great opportunity to stand out.

Time to take action and hit that live button!

Head here to watch LiveMas day one, and don’t forgot to like my Facebook page too so you can watch the rest of the LiveMas streams!

5 Ways To Increase Your Facebook Reach

One of the big issues for businesses using Facebook is reach.  Reach is essentially the number of people seeing your Facebook post.  When Facebook pages first came in to existence, your Facebook page posts would appear on the timelines of all those who liked your page.  That is no longer the case.  If Facebook displayed all posts of pages that an individual liked, and all posts of their friends, it would be too much content.  And users would be more likely to leave Facebook.

So, how can we improve our Facebook reach and ensure that more people see our posts?

5 Ways To Increase Your Facebook Reach

 

  1. Increase Engagement

One factor, amongst others, that Facebook uses to decide whether to display posts to a user, is how engaged they have been with your previous posts.  It is also more likely to show that post to others who like the page, if there are high levels of engagement on the post.  The thinking is, if lots of people are showing interest, then more people will be interested.  It also means that the friends of those who engage with the post have a chance of seeing the post too.  Engagement is definitely vitally important.  If you’re seeing your reach decline on your Facebook posts, take a look at how much engagement there has been with your posts (engagement being clicks, likes, comments and shares).  You then need to ensure your share posts that are likely to encourage engagement.

2. Ask Questions

And one such way of encouraging engagement is by asking questions.  Users are more likely to comment if there is a question to reply to.  A statement doesn’t open up conversation.  A question does.  Ask people to share something about their life.  Or ask them to fill in a blank.

3. Post Videos

You might have noticed more and more videos appearing in your Facebook timeline.  This is because Facebook is more likely to show your post if it is in video format.  Upload a video to your page, and you will see the reach numbers for that post are much higher than for your other posts.  This doesn’t have to be a slick production.  It could be a quick tips video that you record on your smartphone.  Also consider that a lot of people will watch your video without audio, so add subtitles to it.  Facebook will allow you to either upload a .SRT file with your captions, or you can use Facebook’s inbuilt captioning tool.

4. Go Live

Live video also sees a much larger reach.  Facebook will notify your audience that you are live.  Users can watch your broadcast while you are live.  And the recording of your live broadcast will also appear in timelines.  It’s a great way to show authenticity to your audience.  It’s much easier than creating and editing a video.  And, you’ll get in front of more people too!

5. Pay

And finally, you could just pay to be seen by more people!  For as little as £1 per day, you can pay for a wider audience to see your page posts.  This could be people who like your page already, people who like your page and their friends, or people you choose through targeting options.  The more you pay, the more people who will see your post.  It’s a great way to boost engagement again, if you find both your engagement and reach are low.  Try promoting a simple competition that requires people to comment in order to be entered in to a prize draw (but don’t ask for shares, as that is against Facebook rules!).

Reach doesn’t have to be your nemesis.  You just have to work hard to achieve it.  Give these a go and let me know if your Facebook reach increases!

What I Learnt From Going Live on Facebook During December

In December, I decided to go live on Facebook *nearly* every day!  I soon realised that every day wasn’t going to happen.  But I did manage 12 live broadcasts on my Facebook page during December.  So, what did I learn while doing, what I termed, LIVEMAS?

What I Learnt About Going Live

  1. Going Live Takes As Long As Going Live

What I mean by that is that you are creating video content in as long as it takes to go live with that video.  There is no editing, no uploading.  The video remains on your Facebook page for all to see, you can download it and share it elsewhere.  A 5 minute video literally takes 5 minutes.  One thing that often holds me back from creating video content is time, so this for me is a big bonus.  The days I didn’t go live, it was predominantly due to forgetting rather than a time issue!

2. Your Confidence Increases

Going live can be pretty scary!  What if you mess up?  What if your phone rings?  What if the dog barks?!  All three of these have happened during my live broadcasts.  And you realise, it doesn’t really matter!!!!  The beauty of live is the authenticity that live brings.  It’s real and unedited.  It’s highly unlikely to be perfect.

3. Planning Is Key

It’s worthwhile making a few notes on the points you want to cover in your live session.  I didn’t do this a couple of times, and found myself going off point and ending the live broadcast thinking of things I should have said.  Just jot down a few things that you can stick in eyesight, so that you stay on track and don’t miss anything out

4. People Like Personal

For the majority of my live broadcasts, I shared social media tips.  But for a couple, I made them more personal.  One featured my 3 year old and 1 year old daughters.  Another was taken on a Friday night, when I was straight out of the shower, in my pyjamas, enjoying a glass of prosecco, wishing everyone a happy Friday night!  So, which live broadcasts generated the most views?  Yep, those two videos!  The ones that were far more personal and real.  It’s taught me a lot about being more ‘me’ and not always keeping things business-focused.  Authenticity really does help to build relationships.

5. I’m Going to Go Live More

Doing so many live broadcasts within a month has really spurred me on to go live more.  Both on my Facebook page and on Periscope too.  It’s really easy and quick to do, and the reach is much higher than any other type of content.  It helps me to build relationships with my audience, build my own profile and create simple video content too.

So, no excuses, it’s time for you to embrace LIVE!  You can watch my LIVEMAS videos over on my Facebook page.

LiveMas

That has got to be the strangest blog title ever hasn’t it?!  Let me explain…

I’m a big YouTube fan and follow business, beauty, lifestyle, fitness and all sorts of other channels on there.  I would say I definitely spend more time watching YouTube than I do watching TV.  And one thing that came to my attention on YouTube last December was ‘vlogmas’.  Vlogmas is where YouTubers post a video a day from 1st December up to Christmas Day.  Kind of like a video advent calendar.  I really enjoyed several YouTuber’s vlogmas content last year, but didn’t really see any business people getting involved.

So, I started to think that I might do vlogmas this year.  Then I thought harder about what was involved.  Not only creating video content but also editing, uploading and promoting it.  It’s a good bit of work!  Usually I’d be well up for that, but I’m currently writing my book and aim to have the content complete by Christmas, so I do think I’d really struggle to find the time, or that my book writing would suffer.

Then it struck me what I could do that would be very similar but no where near as much work – LIVEMAS!!!!  Instead of creating and editing video content every day in December up to Christmas Day, I will be going live on my Facebook page instead.  I enjoy going live on Facebook.  It doesn’t involve as much work as creating video content, as no editing is required.  And it doesn’t have to be quite as ‘polished’, as the live element makes it much more real and authentic.  I’ve been thinking I’m not producing anywhere near as much live content on my Facebook page as I’d like to, and this would give me a real push to get more on there.

livemas

The content will cover all sorts of different things.  I would love to say I’ll be live every day at the same time, but I know I’ll struggle to stick to that.  So, I’m going to just do it at the times I’m free to!  That might mean it’s first thing in the morning, during the day, or even when I’m in my pyjamas at night!!  And my kids might feature in there too.  What is it they say about not working with kids?!!

Live video gets a lot higher reach than other content on your Facebook page, and it’s definitely worth doing.  If you’ve not gone live on Facebook yet, or want to increase your live confidence, why don’t you join me in doing Livemas?

Three Ways to Use Facebook Live For Your Business

If there’s anything new in social media that I think you should be trying, it’s Facebook Live!

You can stream live through the Facebook app on mobile or tablet, on your personal profile, your business page, a group you are a member of or an event page.  You choose to ‘go live’ and your live stream will appear on the Facebook feed of those you are friends with, those who like your page, those within your group, or those who have responded to your event, depending on where you live stream from.

fb live

 

The thing about Facebook Live is it is authentic and real.  There’s no editing or professional video equipment used.  The majority of businesses won’t go live, because it’s scary, it could go wrong, or because they don’t have the confidence to be live.  Social media is very much about doing what other businesses won’t in order to stand out.  Which means adopting Facebook Live will really help you to stand out on Facebook.  And Facebook are giving high volume of reach to live events, and the recording after (which is still available on feeds and on your timeline).  It’s definitely worth doing!

10 Ways to Make Snapchat Work For Your Business (3)

So, how can businesses use Facebook Live?  Here’s three ideas for you!

  1. Share Knowledge

Promote a live broadcast ahead of it happening.  Email your list.  Promote through all social media.  And tell them what you will be talking about in your live broadcast.  Then share that knowledge.  Keep it relatively brief.  How long will people be willing to watch that video for?  It depends on the knowledge shared and how high value it is to them.  But I would suggest that between 3 and 10 minutes is optimum.  You could also run a series, point 1 the first day, point 2 the second, and so on for however many points you wish to share.

2. Interview An Expert

Facebook Live is interactive and live viewers can post comments during the live stream.  You could encourage your audience to ask questions of an expert, either someone within your business or an external expert.  Plan your own questions and interview them, so that you are not in silence while waiting for questions to come in.  Again, you can promote the broadcast ahead of it taking place.  And you could ask for questions ahead of the session via all social media platforms, and emails to your list.

3. Go Behind The Scenes

Take your audience behind the scenes at your business.  You could use it to build excitement for a new product or service that you are working on, and is set for release in the near future.  Or to introduce your employees.  Or to give them a taste of what it’s like to work there, the environment, the people.  Or to work through the process of your service delivery.  It’s a great opportunity to build a relationship between your audience and your company, taking them live behind the scenes.

What live broadcasts have you been engaged by?  Are you thinking of giving live broadcasts a go?

7 Ways to Increase Your Facebook Organic Reach

Facebook offers such a great opportunity for marketers.  But there is a big BUT!!!  BUT, most businesses suffer to get a satisfactory level of organic reach.  So, how can you increase your Facebook reach?

Reach is how many people are seeing your Facebook page posts.  You can see the reach of each individual post underneath that post on your page.  Alternatively, you can find out the reach of your posts, and compare it to your other posts, in your page analytics.  Of course, you want to reach as many people as you possibly can with your Facebook posts.  Otherwise, what would be the point of creating them!

7 Ways to Increase Your Facebook Organic Reach

1. Check your analytics

Keep an eye on the analytics of your posts.  Do a brief review at the end of each week.  Which posts generated the highest reach?  Make sure you replicate this type of post going forward.  Was there an image?  A link?  A video?  Did the post generate lots of engagement (likes, comments, shares)?  What posts achieved a very low reach?  How can you avoid these types of post going forward?

2. Encourage engagement

The more engaged someone is with your page, the more likely they are to see your posts.  Facebook will only show content to a user if they think that user is going to be interested in the content.  The more they engage with your posts, the more likely they are to see future posts.  Ask a question to encourage comments.  Or ask them to complete a sentence/fill in the blank.  Or simply ask them to click ‘like’ if they agree with your post.  Do something that prompts the user to respond to your content.

3. Create timely content

Being on the ball with things going on in your industry will make a big difference.  If you can generate content that is very timely, it is more likely to be shared.  Users sharing your content can dramatically increase reach, encourage page likes, and engage new users.

4. Use video

Facebook is currently showing a lot of preference to video content.  Videos are getting far higher reach than any other form of content.  Share YouTube videos.  They don’t have to be your own, just ones that will be of interest to your audience.  Even better if the video content is your own though!

5. Go live!

And yet even more preference is given to live video!  Facebook live offers huge opportunities to businesses to show their authenticity, to engage their audience in a different way, to take their audience behind-the-scenes, and to dramatically increase reach!  Most businesses won’t be prepared to go live, so do what others won’t!!

6. Run competitions

Facebook allows you to run competitions that reward comments and likes of posts.  Ask a question and do a prize draw of all answers.  This will give your engagement a boost, which will not only help the reach of the competition post, but of future posts too!

7. Give your audience what they want

Deliver content that appeals to your target audience.  They are far more likely to engage or to click links if it is something that appeals to them.  Get clear on who your target audience is on Facebook, then brainstorm what that audience would be interested in seeing on Facebook.  The closer you can get to what they want, the better engagement (and as a result reach) will be.

What else has helped you to achieve great reach on Facebook?

Knowing Your Target Audience

Knowing your Target Audience

Your target audience is who you want to be ‘listening’ to you on social media. So, do you know who yours is? And are you generating content that appeals to them. In this week’s vlog, I talk about the importance of understanding who your target audience is.

As I mentioned in my Vlog I have a CREATING ENGAGING CONTENT FOR SOCIAL MEDIA online course which includes 9 key modules!

Content Includes :

  • how to stand out on social media with your content
  • how to engage with your followers
  • how to build effective relationships with your customers and prospects
  • how to increase awareness of your brand
  • how to increase web traffic to your web page with fantastic content
  • plus I share 30 different content ideas for you to use!

BUY BEFORE MAY 31ST AND PAY JUST £25+VAT!

CLICK HERE TO BUY NOW AND GET IMMEDIATE ACCESS!

 

The Only Marketing Steps You Need This Year!

We all know that Marketing is something every business strives for.

To achieve the best Marketing for your business this year, follow these easy steps to Marketing heaven!

The use of Marketing has established itself as one of the most dominant ways to increase customer population in today’s market.

Here are the steps you need to incorporate into your marketing campaigns this year; how many are you already using?

Document your strategy
If you want to be more effective at content marketing, document your marketing strategy!

Having a verbal strategy is a great first step. However, as the research shows, it pays to take the time to write it down: 60% of those who have a documented strategy rate themselves highly in terms of marketing effectiveness, compared with 32% of those who have a verbal strategy.”

Time to invest in visual content

For Marketing content to be truly “creative” and successful it’s important that it’s visually arresting, not just pleasing.  Every day consumers are handed with well-designed marketing offerings, with good colour schemes, professional imagery, and nice fonts. All the pieces truley break through to the consumer as well as introducing something unexpected.

Stick with The Big Three
The Big Three of social media are LinkedIn, Facebook and Twitter. Quality content posted on these three is paying bigger dividends than ever before. Everything else on the social network is basically chump change. But, keep an eye on the up-and-coming venues like Vine and Snapchat. These upstarts are becoming more and more valuable as their audience becomes more dependent on mobile devices like smartphones.

Focus on using Information that is Informative and useful
Customers don’t want to be force fed advertising copy anymore. They are looking for information that is both informative and useful. You, as a marketer, need to find ways to locate and curate information that your clients both want and need.

Always remember, your marketing is only as good as your content — so invest in your content!

 

 

Your Social Media Story

This weeks Vlog is all about you and your social media story.  The power of your story is what sets us apart from our competitors.

Social Media is a perfect way to express your story with your customers with more than just words!

The dos and don’ts of using social media for your business

I came across this article a few days ago during my morning browse on the internet! If you use social media to promote your business these tips are going to be lifesaving for you and your business! A relatable situation is what we all need when changing something within our business. I hope you find these tips useful, putting them into practice is going to be easier than you think!

Social media is one of the best ways to engage with your target audience and increase your brand visibility.
One of the main reasons companies adore using social media for their business is because it’s extremely cost effective! Which business wouldn’t want to increase their brand following by using a range of affordable platforms?
DO: React to any posts
It is important to remember that social media is interactive and reactive, to gain a bigger brand following you must interact with current and potential customers. Each reaction from a customer could lead to a site visit, an enquiry and eventfully a connection.
DON’T: Ignore any interactions
You should never ignore any interactions from customers or potential customers, or even worse respond to a customer and ignore another! If a customer has directly connected you on social media they will be awaiting your response, if they see you have responded to someone else and not them, well you’ll have one very unhappy customer which may lead to one less customer.
Responding to every customer’s interactivity will promote the brands customer service and put trust in outside customers who may be viewing the conversation via their time line.

DO: Post at the right times
Scheduling is key to making your posts reach more people, you can easily find out what time customers are viewing your pages via analytics and then schedule your posts to fit in with the customers.
DON’T: Post too much
Each platform will have its own trends in terms of peak times to post, find out these times and stick to them! Don’t over post, this disengages customers and may lead to negative feedback.

DO: Think about what your audience wants to see
Your audience may not want to see what you want to see. You have to alter your posts to suit their needs! It’s all about building relationships online with your customers, this strengthens the foundation to your business relationship which eventually leads to more sales. Find out what your target audience wants to see and post it!
DON’T: Mix your personal and professional accounts
The worse thing that can happen is you posting a picture of irrelevant content to your feed. This could negatively impact the reputation of your business. Your customers won’t want to see how cute your new puppy is and they certainly won’t want to read about how much you love him.
DO: Keep thinking of ways to build your audience
One of the easiest ways to connect with a wider audience is to find out what they like and create a promotional factor which will engage them into your business. Create a customer incentive which gets the customer to “like” or “follow” your business who otherwise may not have engaged with you.
DON’T: Forget to post
The main purpose of having a range of social media platforms is to post and engage with your customers. If you’re not posting you’re not engaging! This will lead to less followers and a negative opinion towards your business. Always delete social media pages until you have time to update them daily.
DO: Maintain a loyal audience
To keep a loyal audience, all businesses need to do is keep giving the customers what they want to see! Nobody ever complained about getting what they wanted! Remember to analyse competitor’s social media, if what they’re doing is working…Do it too!