7 Ways To Win New Business On Social Media Today

Social media can be a bit of a slow burner when it comes to generating business.  Generally, you’ll be far more successful on social media if you work at building relationships with your audience.  Which does take time.  But it pays off in the long run, when those relationships start to convert.  If you’re getting a little bored with waiting, there are some ways you can speed things up a little!

7 Ways To Win New Business On Social Media TODAY!

1. Run A Flash Sale

Having a really good offer that is only available for a very short time period, such as 24 hours, is a good way of generating sales quickly on social media.  You can talk about the flash sale on all your social media channels, lead up to it before the day, share numerous updates about it on the day, pay to promote those posts, and countdown to the flash sale being over in your updates.  It will have to be tempting enough to make people want to buy.  Think 50% off instead of 10%!

2. Ask For Meetings

One thing we often find difficult to do is ask people to meet up.  Yes, some people will say no.  But imagine if you asked 10 people every day if they wanted to have a meeting, and one came back and said yes.  That’s 9 no’s.  But it’s one yes!!  That’s a meeting every day.  You could do this via LinkedIn message to your connections or via direct message on Twitter.

3. Chase Prospects

Social media can offer a way to keep in the awareness of people and businesses you’ve supplied quotes to.  If you are struggling to get an answer via email, or they’re not available to chat to on the phone, have a go on social media!  You could simply reply to their updates to remind them of your business.  Or you could get straight to the point and ask them via social media if they’d had any further thoughts.

4. Find Your Targets and Speak To Them

Highlight 50 targets that you’d like to become customers.  Then go and find them on social media.  Connect with them on LinkedIn.  Follow them on Twitter.  Wherever you can find them on social media, follow them!  Then start talking to them.  Build the conversation to the point where you suggest meeting up.

5. Run A Competition

Competitions typically generate larger audiences, due to participation increasing reach.  On Facebook, you can ask people to comment on your post to be entered in to a draw.  This will lead to more of their friends seeing your post too.  You can’t ask to share though, in line with the Facebook competition guidelines.  But you can ask people to retweet on Twitter!  Follow your competition up with a fab offer for all those who didn’t win the prize (which will be one of your products or services!).

6. Run A Twitter Search

Twitter is often a go-to for recommendations.  “Can anyone recommend the best hair salon in Nuffield?”, “I could do with getting some business cards printed in the next 24 hours!”, “Any good suggestions for a decent accountant in Manchester?”, and so on!  Are people using Twitter to ask for your products or services?  Think of the keywords people may be using to ask for your product or service, then search for it, filtering to be close to your location if you are location-specific.  Then respond to those needs!

7. Go Viral

Easier said than done, right?!  But if you put enough effort in, you can go viral, or at least dramatically increase the reach of your posts.  More people seeing your post is likely to lead to more business.  So, what usually goes viral?  Humour works really well.  Or thought-provoking posts.  But the main thing is something that is completely different to anything that has been seen before.  So, get your thinking cap on!!!

Yes, these all take a little time commitment.  And some may feel a little forward.  But if you pick even one to do once a month, it may have a big impact on your business.  Good luck!

Will you marry me?

Engagement should be one of the most important aspects of your social media strategy.  Just as with a proposal of marriage, engagement signifies a long term relationship.  A bringing together of two people.  And in social media terms, it’s not much different!  Engagement will help your brand build relationships with customers and potential customers, and convert those potential customers in to customers, bringing them together with your brand!

Engagement is also really important for increasing reach.  Many platforms now favour posts with high levels of engagement, giving them higher reach and displaying them higher in feeds.  Engagement also leads to more engagement, as the more people who engage, the more people who see the post, who may then also engage too, and so on!  It’s essential in going viral!

So, how can we encourage more engagement on social media?

Will You Marry Me?

  1. Ask Questions

If you don’t ask them to comment, how likely are they to comment?!  Posting statements will generally lead to far fewer comments than posting questions.  Questions open up conversation.  That question mark leads the reader to want to respond.  Think of how you can turn the majority of your posts in to questions.  Got a blog post to share on social media?  Ask a question about the blog post at the end of your update.  Telling people what’s happening in your business that day?  Ask them what they are up to.  It doesn’t have to be a complicated question.  Just a question that encourages people to respond.

2. Ask For Engagement

If you don’t have a question to ask, instead ask them to engage how you wish them to.  For example, on Facebook you could use the reactions as a polling system – e.g. happy face for agree, angry face for disagree!  Or you could add a photo and ask people to suggest a caption for it.  Or ask them to fill in the blank – “The best thing about today was_____”.  People like to complete sentences!  Ask them to comment below, or to click that like button, or to tag a friend.  Whatever the action is, give them a call to action to take that action and they are far more likely to do it!

3. Give Them The Content They Want

People are more likely to engage with your content if they are interested in it or if it is of value to them.  Make sure you understand your target audience inside out and post content that will be of interest to them.  They are more likely to click, watch, like or respond if it’s the right content for them.

4. Look At Your Stats

How do you know what they want?  They are telling you!  If you get low levels of engagement on a post, chances are you haven’t hit the right note with it.  If you get high levels of engagement, then it’s resonating with your audience.  Make note of what is working and what isn’t and stick with what is!

5. Try Something New

One thing that really helps boosting engagement is doing something different.  If you’ve never gone live, give it a go.  Never posted a video, record one today.  Never shared a selfie, go ahead!  Success happens outside of your comfort zone.  So, head there and see that engagement go up!

Let me know how you get on and what type of content gives you the best engagement!  And, don’t forget, if you struggle with creating content, I’m running a LIVE online course from Tuesday 11th July that will help you create social media content that sells.  CLICK HERE FOR ALL THE DETAILS!

Stop The BORE!

I’ve been noticing a few posts from people on social media recently about how it is boring them.  Of course, they are still there, otherwise they wouldn’t be able to post that they are being bored.  But boredom is certainly becoming a big impact of the volume of social media use.  And businesses are not immune from the bore-factor!

Boring our audience isn’t going to win us any new business.  It’s not going to help grow our following and build engagement.  Instead it’s going to switch people off, our reach will go down and it’s unlikely we’ll meet our aims on social media.

So, how do we avoid boring our audience on social media?

Stop The BORE!

  1. Know your audience

Very simply, if you don’t know who your audience is, how do you know what content to give them?  Knowing your audience through and through is so important.  You need to know as much about them as possible.  Saying ‘our audience is SMEs’ isn’t good enough!  Who within those SMEs are you trying to target?  The MD?  HR?  Marketing?  You need to think about the people you are speaking to.  Then understand them.  What motivates them?  Challenges them?  Worries them?  Makes them happy?  Makes them laugh?

2. Give them what they want

This is something I’ve touched on in many blog posts before, but is such an important point.  All too often as businesses, we focus on what we want to tell people and forget what they might want to see.  Understanding your audience means you will start to understand they type of content they are interested in.  So, give them that content!

3. Let them tell you what they want

One of the easiest ways of understanding what your audience wants is seeing what they engage with.  Most social media platforms give you free analytics about your social media content, showing you the engagement you achieved for each post.  Use this to guide your future content.  Posts with high engagement are likely to be those that work best for your audience, while those with low engagement should be ditched.

4. Pay attention to what works for others

If you are seeing posts from businesses on social media that have received high levels of engagement, think about what has made that post successful.  Is the type of media they’ve used?  Did they use humour?  Did the topic of the post resonate with the audience?  Really pay attention to what works in general on social media and see how you can apply it to your business.

5. Use different forms of media

There are so many media options now when it comes to your social media content – images, GIFs, video, live, links…so many options.  And yet, most businesses still stick to the safe forms of media and some times don’t use any at all.  Increase your media collateral.  Film videos, take images, create GIFs and GO LIVE!

If you are stuck with how to engage your audience and give them the right content for them, you might be interested in my LIVE online course – Creating Social Media Content That Sells.  You can find all the details of the course by CLICKING HERE.

Should You Share Your Opinion On Social Media?

I’m writing this on Election Day here in the UK.  And, as such, there are a lot of arguments taking place via social media.  Social media is forming a huge part of election campaigning, and part of that is the view points of voters.  It made me think of something I’m often asked – should you share your opinion on social media?

Should You Share Your Opinion On Social Media?-2

  1. Align with your personality

I do think the most important thing to remember is your personality.  I don’t like conflict.  I never have.  I avoid arguments.  For all I’m not ‘scared’ to share my opinion, I will only do it in a way that is going to avoid conflict.  If you are happy to open up debates, then you don’t need to suppress that side of you.

2. There’s no money in the middle

I’ve heard this saying a few times.  That if we try and please everyone, we don’t stand out and will blend in to the background.  Would Jeremy Clarkson be as well known a TV and media personality if his views weren’t so hated by some and loved by others?  I’m always advising businesses to find ways to stand out, and sometimes opinion can help us do that.

3. But your reputation matters too

On the flip side of this, your reputation does matter.  And it can very quickly be damaged irreparably by social media.  Always align your social media activity with your business values and culture.  If you don’t want to be seen as a sweary angry business, then don’t be sweary and angry on social media!

4. Voice opinions without judgement

I think the most important way to get your opinion across on social media is without judgement or discrimination.  I’ve seen numerous posts on social media in the last week that insult anyone who chooses to vote for a different party than that person.  Of course, this leads to outrage and online arguments, and puts that user in a very negative light.  Word your opinion pieces so they lack judgement or discrimination against those who don’t share the same views.

5. Don’t be negative

Being negative on social media attracts more negativity.  The more positive we can be, the less negativity we attract.  Aim to put your opinion across in a positive light rather than negative.  Focus on the positives on your opinion rather than the negatives of the alternative view.

Don’t be scared about sharing your opinion.  Just be sure to do it in a way that will not be damaging to your business.

 

 

What SHOULD You Be Doing On Social Media?

I’ve been quite hard on myself recently about some of the things I SHOULD be doing on social media and aren’t doing.  I look at what other social media trainers and experts do and worry that I’m not doing things the same as them.  And yet, my advice to other businesses is always to be different and, more importantly, to be yourself.

We can read as many articles as we want.  We can go on courses.  We can take advice and guidance.  But it still comes back to our businesses, our aims and our approach.  And there is no SHOULD when it comes to that.

What SHOULD You Be Doing On Social Media?

Because every business is unique, and every marketer unique too.  And the most successful social media is the authentic kind.  Where we focus on what is right for us rather than on what we SHOULD be doing.

At the start of the year, I wrote a post about my social media resolutions for the year ahead.  When I look back now, I realise that post was focused on what I thought I SHOULD be doing, rather than what I knew was right for me to do.

It’s very unlikely that I will generate large volumes of business through Instagram.  And yet, I thought I SHOULD be using it more.  That I SHOULD be posting a picture every day.  It’s been wearing me down, as I haven’t kept up that resolution.  Yet, when I really think about it, what I really SHOULD be doing is what I’m already doing.  Focusing more of my attention on Twitter and LinkedIn.  Platforms that do generate business for me.

I worry that I’m not going to appear to be an ‘expert’ unless I’m spending all my time on social media.  That I SHOULD have a good presence on all platforms and spend the majority of my office time and spare time being present on there.  But there are many other things in my business that I SHOULD be doing too, and that I have to do.  Plus, work/life balance is incredibly important to me.  I have two young girls, and I want to spend time with them.  I also want to keep up my other hobbies as well.  And being an expert is showing other businesses how to take the right approach for them.  I need to do the same for my own business.

I see other social media experts progressing their career.  Getting great media coverage.  Interacting all the time with other key industry professionals on social media.  And, I think I really SHOULD be doing that too.  But I look at my business goals and aims and know that that is not the right approach for me.  That I have other things and areas I wish to conquer.

So, what SHOULD we (both you and I) be doing on social media?  You should be being you.  Focusing on your business aims.  Taking the right approach for your business.  Being authentic. Being different.  And not worrying about the things you think you SHOULD be doing.  That is when social media will really work for you and for your business.

 

The 7 Questions You Need To Ask About Your Content

Content is so important on social media.  In fact, it has never been more important.  With the volume of use of social media ever increasing, users have more and more content to absorb.  As such, we are become master scrollers.  We can quickly scroll through content, stopping on posts that we think will be most relevant to us.

Plus, if your content isn’t hitting the spot with your audience, you are likely to see a decline in reach, with your content reaching fewer and fewer people.  Making it even more important to get it right.

So, what do you need to be thinking about when it comes to content?

The 7 Questions You Need To Ask About Your Content

  1. What Do Our Audience Want?

All too often as businesses, we focus our content on what we want to tell people.  If we instead focus on what they want from us, we will have far more success with our content.  If you don’t know what your audience wants, ask them!  Run a survey and email it to your current customers.  And use your social media insights to see what gets the highest reach and engagement.

2. How Can We Create Unique Imagery?

Imagery is such an important part of your social media content.  It helps your posts stand out, and draws the eye (stopping the scroll past!).  Your own images will always work better than stock imagery.  It’s worth getting a photography to spend a few hours in your business, getting as many relevant shots as possible for you to use on social media.

3. What Video Content Can We Create?

It takes a lot longer to create video content than simply creating a written post.  But it is very much worth it.  You’ll get higher reach, and a lot of users will prefer to watch video content instead of reading an article.  If you haven’t got any specialist recording equipment, simply invest in a tripod to mount your phone.  If you use your phone landscape, no one will know it is a phone production!

4. What Could We Go Live With?

Live video content will get an even greater reach!  Viewers love live content and, on both Facebook and Twitter, it remains on your feed as a video.  Live can be scary.  Which is why most businesses won’t do it.  Which is why you should!

5. Are We Posting Often Enough?

Ducking in and out of social media won’t get you much success.  Instead, you should post regularly and preferably daily (and multiple times a day when it comes to Twitter.)

6. Are We Encouraging Engagement?

Engagement is so important for building relationships with your audience, and also increasing the reach of your content.  Some forms of content don’t encourage any engagement, such as statements.  Ask more questions, post more videos (a watch counts as engagement), and ask them to comment.  Then respond to those who comment!

7. Are We Selling Too Much?

It’s tempting to focus on selling our products on social media.  But users aren’t there to be sold to.  You are more likely to increase sales via social media if you sell less!  Try to aim for an 80/20 split.  80% of your posts should be relevant, valuable and entertaining content for your audience, while the other 20% can focus on the products and services that you sell.

Content isn’t the easiest to get right.  But when you do, that’s when your social media success really does soar.

I am running a LIVE online course in July, completely focused on your content.  The course will take place over three separate sessions, and give you all the tools and techniques you need to get your content right, and make sure that it converts to sales too!  FOR MORE DETAILS AND TO BOOK YOUR PLACE, CLICK HERE!

 

Is Your Content Summer Ready?

The best content is planned content.  Thought-through and specific to the time of the year.

Summer is finally around the corner (doesn’t winter always seem so long compared to summer?!).  So, is your content summer ready?

Is Your Content Summer Ready?

Here are a few things you may need to prepare ahead of the summer:

  1. Cover Images

You can change the cover or header images on your social media profiles as often as you want.  It’s great to keep these seasonal, especially if you sell something that is more appropriate to certain seasons.  I love the way that Starbucks change their cover image to reflect the weather.  If it’s the freezing midst of winter, expect steaming mugs of hot chocolate.  When the sun is shining bright in summer, it’s all about the iced coffees!

2. Imagery

And your cover images aren’t the only thing you can keep seasonal.  Do you have a bank of images you can use to accompany summery posts?  As soon as the sun comes out, head out and grab some summery shots, or search on free stock image sites for summer images.

3. Campaigns

You can gear campaigns towards the summer.  Make them more outdoors focused and with a sunshine feel to them.  Get your audience outdoors, asking them to take selfies in certain places, like the beach or park.

4. Competitions

Give away something summery, like inflatables for the pool, sun hats or things for the garden.  You can also ask people to enter by answering something summer focused, such as their favourite sunshine holiday destination or their favourite ice lolly.

5. Instagram Imagery

Your Instagram profile should see a shift towards more bright and summery colours in your images.  Make the most of that sunshine whenever it is out!

6. Your Updates

It’s very British to talk about the weather.  But we all do it.  So, why ignore it on social media?!  Share summery vibes with your posts, wishing everyone a happy day in the sun when it is shining bright.

7. Treat Your Staff

Last year, on the hottest day of the year, UKFast held a beach day for the staff.  There was sand, a pool, a BBQ, an ice cream van, and it looked like great fun!  It also gave them some great content for social media. You can see the video of their beach day below:

Bring on the summer!

What Happened To My Business When I Stopped Blogging

I’m very embarrassed to say that the last time my writing graced these pages of my blog was nearly two months ago.  SHOCKING!!  I always recommend blogging once a week.  And I used to stick to this no problem.  There’d be the odd week I’d miss.  But for the most part, you could expect a new blog post here every week.

This year, I lost my blogging mojo.  I have a personal blog too, and I’ve not blogged there either.  Two months is without a doubt the longest period I’ve ever gone without writing a blog post.  And I’m pretty sure the main reason that I’ve not blogged is because I’m writing my book (it’s so nearly finished!).  It’s very hard to write a book and think of blog posts too, or to get the motivation to blog when office days are mainly spent writing alllllll day!

The book WILL be done this week (determination there!), so I thought I was time to find my blogging mojo again.  Which made me think about what has changed in my business in the two months I didn’t blog.  Let me tell you, it’s definitely given me a kick up the bum to start writing n here again…

What Happened To My Business When I Stopped Blogging

  1. Site Traffic Is Down

I’m not getting anyway near as many visitors to my site as I was last year.  Blogging is such a great way of driving people to your site from social media.  It also helps your SEO (search engine optimisation), so that more people find your site through search engines.

2. Site Enquiries Are Down

And as a result, fewer people have contacted me via my website in the last couple of months.  Blogging is a great way of introducing people to you and what you do.  I can see on my analytics the path that people take from reading my blog to then getting in touch with me.  Far fewer people have done this, as such I’ve had much less enquiries via my website.

3. Social Media Shares Have Declined

My retweet and share figures have reduced too.  My blog posts are one of my most shared and retweeted updates on social media.  So, without them, there’s less sharing going on.

4. I’ve Sent Less Emails

I was sending a weekly email out to my list, which would highlight the blog topic of the week and link people to it.  Without a blog to link people to, I’ve struggled for email content and have sent far fewer emails.  Not great for maintaining the relationship with my list.

5. I’ve Had Fewer Workshop Bookings

One route I have seen that is quite common on my site, is reading my blog posts and then heading over to the workshops page.  And a certain proportion of people will then make a booking on a workshop.  Without blog posts to read, the workshop bookings have gone down slightly.

6. Less Things To Share On Social Media

My blog posts form a large part of my weekly social media activity.  Without them, I’ve struggled a bit more for content, and have had to rely more on the content of others.

7. I’ve Cringed At Advising To Blog Weekly!

And the final impact is that I stand in front of those I train and speak to at events and advise them to blog every week.  Inside I’m cringing.  Because I’m not practicing what I preach.

So, I’m back in the blogging game now!  And I hope, if you don’t already blog, or don’t do it very often, then this has inspired you to realise just how important writing blog posts is.  I won’t make this mistake in my business again.

 

The New LinkedIn – Not As Bad As I Expected

I’ve read quite a few posts now about the new LinkedIn layout, features and design.  The majority of them have been pretty negative.  As with most things new in social media, it is currently being rolled out, which means you may or may not yet have the new design.

Until this week, I was in the ‘don’t yet have it’ camp.  Which has been frustrating in situations where I’ve been delivering LinkedIn training.  Yet I’ve clung on happily to the old design, scared of the new design ruining my LinkedIn haven.  LinkedIn still remains the platform that generates the most business for me.  It’s one that, while not as exciting as Twitter, Facebook, Instagram and, well, not as exciting as pretty much any other platform, I enjoy delivering training on.  There are simple steps to take on LinkedIn that can lead to a whole lot of business.  So, I was concerned when the articles I read about the new design told me that some of these steps had been taken away.  I waited anxiously for the day I logged in to my new LinkedIn life.

This week, it happened.  I almost shed a tear.  But then I started to explore it, and I really don’t think it’s that bad!  I’m not going to go in to every feature.  There are plenty of posts out there about it, just have a Google.  Or watch this video from LinkedIn themselves.  I thought I’d share with you what I’m going to miss from my beloved old LinkedIn.  And end on a high, with what I like!

Linkedin

What I’m Going To Miss

  1. Advanced Search

I absolutely love(d) advanced search on LinkedIn.  It’s helped me to grow my network, which has lead to lots of business.  But, it is no more.  You can still run searches though.  And then filter it, to people, by connection type, location, and a few other filters.  Not as in depth as advanced search.  But I can still run a search for “marketing director” and filter by 2nd connection and location Manchester, so that will do me fine!

2. Tagging Connections

I’m annoyed that this is gone, but I understand why.  LinkedIn is a business.  They need to push people to pay for a membership rather than reaping the rewards of free membership.  It is easy enough to use LinkedIn as a simple CRM with the tagging feature.  You now need to pay for a sales focused membership in order to tag people.  Shame.  But it was nice while it lasted.

3. No Company Feed

Unless I’m missing a trick, I can’t see how to view updates purely from companies.  You will see updates from the companies you follow in the home feed.  But there is no company feed now.  I’ve Googled this, as I’m sure it must be somewhere.  But I can’t find it.  If anyone can, please let me know!

Now on to the positive.

THINGS I LIKE

  1. The Layout

LinkedIn now feels so much more of a social media platform with the new layout.  It is less clunky with too many options, hidden under different tabs.  I find it far more streamlined and easier to use now.

2. Focus On The Home Feed

And I’ve found myself scrolling through the home feed far more this week than I have ever done on LinkedIn.  There’s so much more focus on content, which is great!  I think, for those who embrace content sharing, this is going to be a really valuable way of being seen more by your LinkedIn connections.  Of course, you’ve always been able to share updates on LinkedIn.  But they are much more visible now.

3. Simpler Messaging

Messaging always felt a bit clunky on LinkedIn.  Now it feels more like a Facebook style messaging system.  Easier to use, simpler, straight to the point!

4. Notifications

The notifications are much more prominent.  I often missed notifications that didn’t get through to my email inbox.  Now it’s much clearer when there’s something I need to action, respond to, or pay attention to.

Overall, I think I’m swaying more towards like!  I can see myself using LinkedIn a bit more and definitely engaging more with my network.  And it isn’t going away.  So it’s definitely better to be embracing it than hating it!

If you’re stuck with how to use LinkedIn to generate new business, I have a workshop for that!  LinkedIn success will guide you through how to find, connect with, get in front of, wow and generally build a great network, and how to convert them in to customers.  All the details and dates can be found by clicking here.

5 Ways To Increase Your Facebook Reach

One of the big issues for businesses using Facebook is reach.  Reach is essentially the number of people seeing your Facebook post.  When Facebook pages first came in to existence, your Facebook page posts would appear on the timelines of all those who liked your page.  That is no longer the case.  If Facebook displayed all posts of pages that an individual liked, and all posts of their friends, it would be too much content.  And users would be more likely to leave Facebook.

So, how can we improve our Facebook reach and ensure that more people see our posts?

5 Ways To Increase Your Facebook Reach

 

  1. Increase Engagement

One factor, amongst others, that Facebook uses to decide whether to display posts to a user, is how engaged they have been with your previous posts.  It is also more likely to show that post to others who like the page, if there are high levels of engagement on the post.  The thinking is, if lots of people are showing interest, then more people will be interested.  It also means that the friends of those who engage with the post have a chance of seeing the post too.  Engagement is definitely vitally important.  If you’re seeing your reach decline on your Facebook posts, take a look at how much engagement there has been with your posts (engagement being clicks, likes, comments and shares).  You then need to ensure your share posts that are likely to encourage engagement.

2. Ask Questions

And one such way of encouraging engagement is by asking questions.  Users are more likely to comment if there is a question to reply to.  A statement doesn’t open up conversation.  A question does.  Ask people to share something about their life.  Or ask them to fill in a blank.

3. Post Videos

You might have noticed more and more videos appearing in your Facebook timeline.  This is because Facebook is more likely to show your post if it is in video format.  Upload a video to your page, and you will see the reach numbers for that post are much higher than for your other posts.  This doesn’t have to be a slick production.  It could be a quick tips video that you record on your smartphone.  Also consider that a lot of people will watch your video without audio, so add subtitles to it.  Facebook will allow you to either upload a .SRT file with your captions, or you can use Facebook’s inbuilt captioning tool.

4. Go Live

Live video also sees a much larger reach.  Facebook will notify your audience that you are live.  Users can watch your broadcast while you are live.  And the recording of your live broadcast will also appear in timelines.  It’s a great way to show authenticity to your audience.  It’s much easier than creating and editing a video.  And, you’ll get in front of more people too!

5. Pay

And finally, you could just pay to be seen by more people!  For as little as £1 per day, you can pay for a wider audience to see your page posts.  This could be people who like your page already, people who like your page and their friends, or people you choose through targeting options.  The more you pay, the more people who will see your post.  It’s a great way to boost engagement again, if you find both your engagement and reach are low.  Try promoting a simple competition that requires people to comment in order to be entered in to a prize draw (but don’t ask for shares, as that is against Facebook rules!).

Reach doesn’t have to be your nemesis.  You just have to work hard to achieve it.  Give these a go and let me know if your Facebook reach increases!