Stop Selling To Start Selling

I’ve just come back from an event with multiple speakers.  It was an exhibition, so the speakers were from businesses that were exhibiting at the event.  And it really struck me the big difference between the 5 talks I sat in and listened to.

There were two types of talks – those that gave information, knowledge and advice, and those that simply sold what they sell.  And, I wonder if you can guess which was most successful?!

In general, we don’t enjoy being sold to.  We don’t want to listen to how great your product or service is.  We don’t want to listen in minute detail to all the different features of your product/service.  We don’t want a demo.  We don’t want to be BORED!!!

Instead, people come to these events to gain knowledge and help and advice.  It’s why I went.  I was particularly drawn to a talk about increasing leads in to your business.  It’s something I’m really committing to at the moment (you may have noticed!  There’s a bar across the top of my page, a form in the side bar, and a popup if you haven’t seen it popup before!  Oh, and I’ll probably tag one on to the end of this post too!).  I was so disappointed when the talk was in fact about the company’s software that can provide leads in to your business.  Very useful I’m sure.  But I would have been more likely to take interest in the software if the talk first gave guidance on how to build leads.  In fact, the person next to me left half way through the talk.

The talks that seemed to pull the biggest crowds and the most note-taking, were those that gave lots of value.  Because that is what people want!  VALUE!!!  Give them something valuable, they’ll believe more in you and your product/service and be far more likely to buy.

Social media, of course, is no exception.  If you use it purely as a means to broadcast about your product or service, then it’s likely you’ll have much success.  Instead, you should be using social media to give value and build relationships!  Yes, it takes time.  But you’ll make far more sales this way than if you are posting sales messages.

So, stop selling to start selling please!!!

Here comes the lead capture….

If you get stuck for how to win customers on social media without posting constant sales messages, then you may want to have a watch of my free webinar recording – 5 Ways To Win Customers With Social Media.  You can download it by filling in the form below!







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What Should We and Shouldn’t We Be Posting on LinkedIn?

It feels like LinkedIn has had a bit of a revival recently.  The new layout seems to be working well.  The app has improved.  And, it seems that people are committing to putting content out via their personal LinkedIn profiles.  I’m really enjoying being part of it!

But, I have seen a lot of posts recently on LinkedIn that have questioned what should go on LinkedIn and what should be saved for Facebook.  I’ve also seen people be lambasted for posting something on LinkedIn, reminding them that it is a professional network and what they have been posted would have been better placed elsewhere.

The fact is, there are no rules when it comes to social media.  I’m often asked to talk about the ‘etiquette’ of social media and the do’s and don’ts.  The reality is, they don’t exist.  Only in the eyes of the beholder!!!  The important thing is to stick with what is right for you.  I don’t swear on social media.  It just doesn’t fit with me and my personality.  But it doesn’t mean that not swearing is a rule.  In fact, on some platforms, businesses are having huge success because they do swear and are using the same language as their target audience.

Yes, LinkedIn is a more business-focused platform.  It’s a place to network with other business people.  But go to a live networking event, and only around 50% of the conversations will centre around business.  You may chat to someone about your dreadful journey getting there due to an RTA.  Or talk about how the weather is unseasonably hot for November.  Or about how your daughter kept you up all night (did you see my post about this on LinkedIn the other day?!).  Networking doesn’t have to mean 100% business conversation.  But if you don’t want to share personal details, that’s fine too.  It comes down to choice after all.

There is a somewhat infamous article on LinkedIn (you can find it here.  Be warned, if you don’t like bad language you may not want to read it!) that divided the opinions of its audience.  The article has, at the time of writing, received nearly 10k likes and 1700 comments.  If the author of the post was to just talk about how having a shed in the garden could be the answer to your home working problems, it definitely would never have received this kind of response.  Does that mean you should follow suit?  No, unless that fits with you and your brand, and your audience too.

We can choose to be bland, and the same as everyone else, to fit in, to make sure we’re not breaking any unwritten rules.  But if we do this, we won’t stand out.  Instead, we should embrace our personalities.   You don’t leave your personality at the door when you enter a networking event, so why leave it on the login page of LinkedIn.  Take it in there with you.  It could well help you stand out.

All that said, what would my advice be for what you ‘could’ rather than ‘should’ post on LinkedIn?

1. SHARE KNOWLEDGE

People like to learn new things.  So, share knowledge.  This could be links to your own blog posts, links to articles or short tips.

2. WHAT ARE YOU UP TO?

It can be hard to understand what businesses do.  Give people an insight in to what goes on in your business by sharing a snippet of your day.

3. OPINION PIECES

I think LinkedIn is a really great place for discussion.  And the more comments your post receives, the more people that will see it.  So, open up discussion around a topic by sharing your opinion.

4. ASK QUESTIONS

Yes, I shared a semi-personal post the other day about my daughter keeping me awake.  But the point of the post is whether we should soldier on when hit with exhaustion as business owners, or should we accept defeat and rest when needed.  It was turned in to a question.  Asking questions raises discussion as well, so think of the questions you could be asking.

5. VIDEO

You can load video directly to LinkedIn rather than having to share a link to a YouTube or Vimeo video.  I’ve been using this a lot lately, sharing around 3 short videos a week, and they’ve had a brilliant impact!  They don’t have to be Steven Spielberg masterpieces.  Just you talking to camera, recorded on your smartphone, is enough.  This allows people to get to know you, plus you can share some of the knowledge you have!

6. LEAD CAPTURES

Direct people to a webpage where they can enter their name and email address to receive a document or video.  These are great for building your email list.

7. OFFERS

None of the above focus on selling.  But now and again, we need to remind people they can buy from us!  Focus 80% of your posts on selling nothing, and then 20% on promoting your products or services.

These are just a few ideas.  Of course, what you post is completely up to you!!  There are no rules after all!!

I’m running a LIVE online LinkedIn course – Win Business With LinkedIn – on Tuesday 12th December.  To find out more, and book your place, just CLICK HERE!

7 Ways To Be More Productive

I’m an honest person, and so I’m going to hold my hands up and admit that I’ve really struggled for productivity this year.  I will go through phases where I can be really productive and then phases where I will find myself procrastinating all too easily.  As I balance both running a business and raising my two young girls, I don’t work full time each week.  And often my working days are spent out delivering training or speaking at events.  And so, it’s even more important for me to be as productive as possible when I am at my desk.

arim

So, I have committed to being a more productive person and squeezing more out of a day.  You’ll always hear it said that the world’s great entrepreneurs have only 24 hours in a day too, it’s what they do with those 24 hours that counts.  It’s not necessarily about working harder.  Much more about being smart with your time and getting the right stuff done.

So, that being said, I thought I would share with you some of the things I have been doing over the recent months to increase my productivity.  And the impact has honestly been HUGE!

 

1. GETTING UP AT 5.30am

This is something I’ve done on and off since my second daughter was born 2.5 years ago.  But I would usually allow myself to lie in bed until the girls woke up if one or both of them had had a particularly bad night.  As such, I would very quickly slip out of the habit.  Now, no matter how bad the night is, my alarm goes off at 5.30am and I get up.  This gives me approximately 40 minutes to myself, and occasionally a little longer if I’m lucky, before the house awakens.  This seems to serve two purposes to me.  I have a bit of extra time to do stuff.  Some days I do a workout, if I don’t have a gym session planned that day.  Other days I crack on straight away with some work.  But the other thing I have found is that if I get up at 5.30am and have that bit of time to myself in the morning, I seem to be more productive and alert for the rest of the day.  It’s like 5.30am is my magic wake up time.  And if I lie in bed until 6.15am, or whatever time the ‘mummy’ cries start, my day just doesn’t go the same way.

 

2. MEDITATING

I’ve read and heard over and over again about the benefits of meditating.  But I’ve never really put the time aside to do it, or to really understand what it involves.  So, I decided to give it a shot.  I now meditate about 5 times a week.  Usually, I fit this in first thing, either after my morning workout, or before I start doing some work.  I only spend 10 minutes but it seems to tune in my head for the day.  I started my downloading the Headspace app and working through the ten free beginners sessions on there.  And now, I search YouTube for 10 minute guided meditations, choosing one that I find fitting for that day, such as anxiety-relief if I’ve got something anxiety-inducing coming up that day, or even productivity if I want to squeeze as much as I can out of the day.  It really does help.  There’s no lotus posing or humming involved!  I just sit on my sofa, focusing on my breathing and listening to the guide.

 

3. FOCUS ON ONE BIG THING

Each week, I think of the one thing I want to accomplish that week.  It could be to finish a certain piece of work. But mostly, I try to focus this on my marketing, such as creating a new Facebook Ad campaign, or creating a lead capture.  I also then pick one thing each day that I really want to complete, and would be content if it were the only thing that got completed that day.  This usually would align with the one big thing for the week.  Then I get to work on that thing, before moving on to any other tasks.

 

4. USING A PRODUCTIVITY PLANNER

I have invested in a productivity planner (you can get the one I use here).  I really like the way it’s set up.  You add your one thing for the day, then you add the next more important items you need to complete, then any other items after that.  The book focuses on you working in 25 minute blasts, then having a 5 minute break to make a brew, use the loo, or whatever else you need to do (yes, I purposefully made that rhyme!).  I set the timer on my phone for 25 minutes, and I don’t let myself wander from that task until the 25 minutes is up.  It really does work!  The key with this is to also not create too long a to-do list for each day.  Just focus on the main tasks, and get them done!

 

5. PUT THE PHONE AWAY

When my phone is alongside me, I naturally find myself grabbing for it.  Suddenly, I’ll realise I’m on Instagram, watching Instagram Stories!  Or checking the weather for the rest of the day!  Smartphones really can be such a time drain.  I do have my phone near me, to use it to time my 25 minutes, but it’s in a drawer out of sight, so I don’t keep unconsciously grabbing for it.

 

6. CHECKING EMAILS LESS

This is something I’ve been doing for a while now.  Firstly, I don’t have the notifications on that pop up.  If you’re busy working on a task on your PC, then a little notification appears to say you have an email, your attention is immediately diverted even if you don’t go to read that email.  I also only check emails twice a day, unless there is something incredibly important I’m waiting on.  This frees up so much time, but people still get responses to within a few hours, and I’ve never lost any business as a result.

 

7. SCHEDULING SOCIAL MEDIA

Social media had to come in there somewhere didn’t it!  The thing is, one of the big push backs I’m often given about social media is how much time it takes.  Yes, there is no magic way to have a great engaging social media presence without spending any time on it.  But then social media is a great way to help grow your business.  Checking emails every 30 minutes is not!  Scheduling definitely helps with this.  I do post a lot of live updates, but mostly I schedule.  I’ve got to admit, this is a breakfast task for me!  While the girls are having their breakfast, I spend 10 minutes having a think about what I want to get out on social media that day.  I also schedule several updates about a blog post as soon as I hit the publish button.  You’ll see a link to this blog post appear several times across my social media.  That’s all scheduled and is a part of my blog writing task.  My scheduling tool of choice is Buffer.

 

The result on my business on being more productivity has been phenomenal.  Since implementing much of the above, I have had the best months ever in my 8 years of running a business, while still having a couple of days off in the working week with my girls.

How do you make sure you’re more productive and use your 24 hours effectively?

 

5 Ways To Learn More With Less Time

I love learning.  And I’m sure you do too!  Yet, I feel that so many people miss the, often free, opportunities we are presented with to learn.  I think for the majority this comes down to time.  “I’m already really busy trying to grow my business, how can I possibly make time to learn how?”  Sound familiar?  I thought I’d share with you five ways I learn more without spending time I don’t have on doing it.

5 Ways To Learn More With Less Time

1. Listen to Podcasts

Podcasts are now my go to when I want to learn something new.  If I’m faced with a challenge in my business, or something I want to achieve, I search the podcast library for the solution.  I often find great new podcast channels as a result.  I don’t then stop what I’m doing and listen to the podcast.  Instead, I save it and then listen to it while I walk the dog.  Or while I’m in the gym.  Or cleaning the house.  The wireless headphones go in, and I listen to the podcast.  It’s amazing what you can learn in a half hour dog walk, and I always get home and have to jot down all the things I want to implement.

 

2. Watch YouTube Videos

YouTube is definitely another go to for me.  Especially for anything I need to visually learn, such as how to do something online.  I also love watching/listening to TED talks on YouTube, or searching for speeches from business people who inspire me.  Every evening, when I’m cooking dinner, I play a YouTube video at the same time, to learn while I cook!

 

3. READ Kindle Books

I can’t deny, I absolutely love a proper paperback book.  A Kindle to me just doesn’t beat the feel of a book in my hands.  Yet I still have a Kindle.  It lives in my bag.  And I have the Kindle app on my phone.  For a start, Kindle books are often much cheaper or on special offer, compared to paperbacks.  Many business book authors run 99p promotions for their Kindle book (as you saw me do last week with my book!  The offer is over, but you can still grab the book here if you haven’t already).  But the main bonus for me is that having a Kindle library full of business books means I always have a book with me.  If I’m waiting for someone for a meeting, or I’m sat in the doctors waiting room, or anywhere that I don’t have my computer with me and I bit of time on my hands, I read some of the Kindle book I have on the go at that time.  I also always read before bed, even if it’s just 10 minutes.  And I have been known to pick up my phone and open the Kindle app in the small hours of the morning when sleep is evading me!

 

4. LISTEN TO Audio Books

I definitely prefer reading to listening to books.  But reading takes a good bit of time commitment.  You can’t really do anything else at the same time.  So, listening to the audio version of the book is often a better option.  As with podcasts, I sometimes listen to audiobooks while walking the dog and doing jobs round the house.  But mostly, I reserve audio books for long car journeys.  Those few hours in the car are no longer wasted, as I’m learning as I travel.

 

5.  Manage Blog Sites With Feedly

I love reading blogs.  They keep me up to date with the latest goings on in social media.  And also often give me some great business ideas.  There are about 30 blog sites that I really enjoy and get lots from.  I use Feedly to help me keep on top of any new posts from my favourite sites.  Then, each morning, I spend about 10 minutes having a look through new posts of interest.  Feedly is free to use and there is both a browser version and an app.

Learning (and taking action from what you’ve learnt) is such an important part of growing a business.  I really hope I’ve given you an insight in to how you can learn more without spending lots of extra time doing it!  Happy learning!!!

I Wrote A Book!

About a year ago, I read Daniel Priestley’s book – Key Person of Influence. It was an important book for me, as one of my business goals is to be seen as an influential figure in helping businesses grow through using social media. One of the suggestions made in the book was to write a book. And I thought “sure, I’ll do that!”. I remember setting myself the goal to have the book written by Christmas. Oh, how naive I was!

The book took me longer to write than a couple of months. And then, once it was written, there came the task of having my book coach read over it, which then lead to improvements needed. I then had it proof read, formatted, a book cover designed, and had to figure out the world of publishing both a Kindle and paperback version on Amazon.

It’s definitely been a learning curve, but one I have very much enjoyed learning. There is far more to it than I originally thought. Initially, I only focused on the aspect of getting it written, rather than the getting it out there bit!

But written it is. And, I’ve written it in a style in which I enjoy reading business books. One in which you can skip the bits you don’t need to read, and go straight to the sections that matter to you. Where you can quickly find a topic and how to implement it. Or alternatively, where you can read it cover-to-cover.

The book is called ‘Social Media Super Success’. And that is what I hope it brings its readers. It covers everything from picking which platforms your business should be using, to an extensive look at the content you could be sharing, to building your following, advertising on social media, and figuring out if it’s working or not.

And, as it’s launch week, you can get the Kindle version for only 99p until Friday 13th October at 7pm. Just click here to grab your copy (where you can also get the paperback version too if you’d prefer).

I’m so thankful I decided to start on this book-writing journey. And, I may be speaking too soon, but I don’t think it’s going to be my last book!

Sam Flynn Book cover

Going Outside Your Comfort Zone on Social Media

Whenever I’ve felt a bit scared of doing something in business, I always remind myself that SUCCESS HAPPENS OUTSIDE OF MY COMFORT ZONE.  If success happened easily within our comfort zones, we’d all be experiencing high levels of success.  Instead, we often have to take a leap of faith, or do something that makes our stomach flip, to experience success.

Comfort

Social media is, of course, no different.  We can play it safe and just post sales messages all the time.  But that is unlikely to allow us the success we could be achieving on social media.  Instead, we need to look at ways to do things that other businesses aren’t, to stand out, and to be different.

Whenever I mention creating video content for social media in my training or talks, it’s often met with mutterings of ‘yeah, right’ and ‘there’s no way I’m putting myself on camera’.  I get it.  Not many people have a deep desire to be on camera (and if they do, they usually find themselves on Big Brother or Love Island or such like!!).  Yet, videos are so successful on social media.  I still cringe every time I hear my husband watching my videos, and tell him to do it when I’m not there.  I hate hearing my voice back!  Yet, I still put videos on social media several times a week, because they lead to great results for my business.

From the reaction to video content, I’m sure you can imagine what reaction I get when I mention live streaming!  Very few businesses embrace live video because it’s scary.  Of course, being live is never going to feel easy.  I’m sure newsreaders and presenters who are live on TV still have a few butterflies before every broadcast.  But the more you do it, the easier it becomes.  And it gets great reach for your content.  It’s authentic.  And, even better, most businesses aren’t doing it.  So it’s a great way to stand out from the crowd!

There’s also a lot of value in being personable on social media.  In showing your face or the faces of the people in your business.  This helps to build trust and relationships and is far more ‘social’ than stock images.  Again, this is something that some people struggle with, getting their face out there. But believe me, no one is scrutinising how you look!  They just like seeing people on social media!

So, it’s time to put your hard hat on and take a big giant leap (or maybe even just a little tiny step) outside of your comfort zone.  You’ll not only find your success is waiting there for you, but you may realise it wasn’t that scary after all.

5 Ways To Use Humour In Your Social Media Posts

I often ask people I’m training to think about what they love seeing on social media.  And most of the time it involves humour.  Humorous posts are very popular on social media.  They give us a light relief from our day.  And possibly something we can relate to.  Yet businesses often struggle with humour.  They think it lacks professionalism.  As a result, they stick with the mundane and have little success with social media.

So, how could you inject a bit of laughter in to your updates?

5 Ways To Use Humour In Your Social Media Posts

  1. Use Memes

Memes are a quick and easy way to create funny images.  And they have a great chance of being shared too. Find a funny picture, use your own or one from a stock image website, and had humorous text over it using Canva.  Think about memes you could create about the day of the week (Monday dread, Friday excitement), the weather, seasonal occurrences, and so on.  Or if you struggle, share a meme that someone else has created and give them credit for it.

Put time in to social media?

2. Share Office Funnies

You can walk in to some offices to be met with sounds of laughter and fun.  Yet, look at their social media and you’d never think that was the case.  Take pictures round the workplace of funny goings on (that you and employees are happy to share!).  Go behind the scenes with live streams.  Let people in to the personality of your business.

3. Use Boomerang

Boomerang is an app from Instagram that creates mini vides that repeat back and forth.  They can make the most mundane actions like sipping a cup of tea look more funny!  Plus they give you simple video content to add to your social media.

4. Create A Mascot

Incorporate a mascot in to your posts, such as a soft toy.  My mum does a great job of this on her Facebook page for her plant nurseries business.  Every post includes her dog, and he’s now a bit of a celebrity in the Isle of Man!  Adding a mascot in to a simple image can bring it to life and help your audience to build a relationship with you, while also adding a bit of humour.

Ballanelson Nurseries

5. Brainstorm ‘What’s Funny About This?’

If you want to talk about something work related, grab a piece of paper and take 5 minutes brainstorming what could be funny about it!  You’ll be surprised how a bit of brainstorming can lead to some really funny posts!

So, go and have a bit of fun with your social media.  I’m sure the impact will be huge!

The Dos and Don’ts of Social Media

Often when I’m designing training and speaking to clients, they ask me to include the dos and don’ts of social media.  What can you do and what can’t you do.  The answer:

WHATEVER YOU WANT!!!

Ok. That is slightly extreme.  I would definitely advise against being discriminatory, offensive and any other kind of nasty approach.  And some of the platforms do have their own regulations.  Like no pornography for example.  But I’m sure you weren’t planning that…!

The Dos and Don'ts of Social Media

But we can often become too obsessed with what we should and shouldn’t be doing.  And as a result, we end up doing exactly the same thing as everyone else and just blending in to the background.

I’ve seen approaches on social media from businesses that use bad language.  I’ve seen funny videos of staff messing about in the office.  I’ve seen humour shared in every post.  And lots of other things that break the ‘professional’ norm.

I’m not suggesting you have to do all that.  But there are two things you need to think about when it comes to deciding on your approach.

  1. The Personality of Your Brand – Brandonality

I’m always banging on about brandonality (mainly because I invented the word!!).  But personality is so important on social media.  Figure out what your personality is and then put that across on social media.  I hope you agree that you see my personality coming through in these blog posts, in my online videos, in my posts, and in everything I do on social media.  I don’t try to pretend to be something I’m not.  And I only want to work with businesses who enjoy my personality!

2. Your Audience

The other thing you need to consider is your audience.  If you are going to lose lots of business by swearing on social media, then it’s probably advisable not to do it!  Know your audience and what they’d like to see from you on social media.  Paddy Power get this perfect with their football related humour on their Facebook page (go take a look when you’ve got a spare few minutes by clicking here).  Their audience are going to relate more to football humour than constantly hearing about the latest odds.

So, this might not have been what you expected when you saw the title.  But don’t get hung up on the dos and don’ts of social media.  Instead, create your own dos and don’ts.  Because your approach should be completely unique to your business.

Good luck!

 

 

My New Social Media Videos and What I’m Using To Create Them

If you follow me on Twitter, Instagram or Facebook then you will have seen I have started to create short (less than 1 minute to allow for Instagram) videos every week.  I publish around 3-4 videos a week.  And each video is a little action or idea that you can take away and use in your business.

My New Social Media Videos and What I'm Using To Create Them

I love video content.  It is the type of content I definitely consume the most of.  And it is something I had been doing myself ‘now and again’.  But I realised I was making it too complicated.  It only needed to be a quick simple video that gave people a piece of inspiration or an idea to use.  No big production needed.

I take around 5 minutes filming, producing and publishing each video.  5 MINUTES!!  And I think that the desire for perfection is something that can hold us back from doing what we know we should be.  Being authentic is often much more desirable to your audience than a slick production.

The one thing I wanted to make as easy as possible for these videos was the addition of subtitles.  Most people will watch your social media videos without audio.  So, if the main message is in the spoken word, chances are they won’t watch it.  Add subtitles, and your viewing figures will start to rise.  But I didn’t want to spend ages adding subtitles to my videos.  So, I did a little research and discovered a really easy to use free app from Apple called Clips.

Clips allows you to record your video, adding subtitles as you record it.  You can then watch it back, stopping it and making edits to any of the subtitles that are incorrect.  I’ve found, so long as I speak slow enough (which is quite a challenge for me!), there are only a small number of corrections to make.  You can then share your video directly from Clips to social media or download it to your phone.

So now I have no excuse, and neither do you!!!!  Video content gets far higher reach than written content typically, and it also helps people build a relationship with you.  Much easier to get to know someone when you hear and see them speak than in written word.

Go and have a look at some of the videos I’ve done using Clips to get an idea.  Click here to go to my Facebook page videos.  I’m definitely going to continue with this new content approach, and hope I’ve inspired you to do the same too!

My next LIVE online Creating Social Media Content That Sells starts on 12th September.  To join me, click here!

How I Get Most Of My Business Through LinkedIn

Around 70% of my business is generated via LinkedIn.  That’s a pretty hefty proportion!!  But it’s why I dedicate most of my social media time to this platform.  It works so well for me!  I thought I’d share a few of the things that allow me to generate so much business through LinkedIn.

How I Get Most Of My Business Through LinkedIn

  1. Connecting with anyone

Well, not quite anyone!  I always veto them first by having a quick look at their profile.  But I will near enough accept 9/10 of the invitations I receive to connect on LinkedIn.  It opens my network much wider, and I am able to appear in more search results, as my 2nd connection network is so large.

 

2. Posting regular updates

Of course, it’s not all just about connecting.  You need to be visible to your connections too!  I post status updates regularly on LinkedIn, at least 3 times a week.  These keep me in the awareness of my connections, as well as helping them out with useful articles, blog posts and tips.

 

3. Sending messages

I use the message facility a lot on LinkedIn.  I run a search through my 1st connections for those who I think will be interested in my message, and I then send it through to them.  For my workshops, I always have at least one person there who has booked on as they’ve received a LinkedIn message from me.

 

 

4. Searching for my target market

I regularly run searches on LinkedIn for my target market and connect with them.  I expand my network regularly with the right people.

 

5. I don’t waste my time in groups

Groups are becoming less and less popular on LinkedIn.  I no longer participate in any of the groups I am a member of, as I know it’s not the best use of my time.  I would rather focus that time on building my network, posting updates and sending relevant messages.

 

This is obviously a very quick overview and there is much more to it that this.  But I can’t give all my LinkedIn secrets away in one post!  If you want to know more, why not book on my LinkedIn Success LIVE online course!  You can find all the details by clicking here.