There seems to be a habit in business of leaving yourself at the door when you log on to social media and becoming a corporate machine. But people don’t want to speak to a machine. They want to speak to a human. Plus, corporate speak can be pretty boring!!
So, how can you make your social media more personal and less corporate* (*boring)!
1. Your Personality
Include personality in your posts, or as I like to call it, BRANDONALITY. This is the personality of your brand. This could be the personality of the business overall, or it could be your personality. The latter is especially the case if you are a small owner-managed business. My personality is definitely what you get on social media. So, embrace your personality. It will immediately strip out the corporate approach.
2. Your Voice
As a result, it should sound like someone talking in your social media posts. Use a conversational tone. Don’t use words you wouldn’t use in every day language. We have a habit of using words like ‘therefore’ and ‘however’ in text, but often do you actually use these in everyday life?
3. Your Day-to-Day
Share more of what’s happen in the day-to-day life in your business. It brings your audience along with you and they understand more of the ‘behind the scenes’ and what it is you do. You could do this via short videos, such as Instagram or Facebook stories. Or share short updates on Twitter, including pictures. Bring your business to life!
4. Your Interests
Take it beyond talking just business. Share the interests of those within your business. Is there a particularly sport that everyone in the office is talking about? Is someone running the marathon? Are you doing something as a business to raise money for charity? Or if you work on your own, you can share more of your personal life (though of course only what you’re comfortable sharing online).
5. Your Conversations
And the final part of being more personal on social media means not just broadcasting but also interacting! If you’ve ever met someone who talks non-stop about themselves and doesn’t bother to listen to what you have to say, you’ll probably remember some of the choice words you had in your head about that person. Yet, so many businesses take this exact approach on social media. Interact with the posts of others, especially your target audience, and build conversation with them!
So, it’s time to get personal on social media. Just don’t get ‘too’ personal, ok?!