Engagement is more key than ever on social media. The more someone engages with your post, the more likely they are to see future posts of yours. It helps increase the reach of that post. AND, it builds a relationship with the person engaging!
So, how can you increase engagement on social media?
Why should people respond when you don’t ask them to?! Statements close conversation, questions open it up. Add a question at the end of your update to encourage people to hit reply /leave a comment.
2. Fill in the Blank
We struggle to leave an unfinished _________ sentence!! So, ask people to fill in the blank. ‘The best thing about my day was _____”. “The one thing I love most about gin is _______”! Whatever it is, get people to fill it in!
3. Tag a Friend
Get them to tag a mate who the post applies to, or who they think of when they read the post. It’s the trigger to get other people involved, and leads to comments too!
4. Caption This
Always a good bit fun with photos! Get people to caption your images, or maybe guess where they were taken!
5. Respond to Comments
The more you respond back, the more you will encourage people to engage with. you.
6. Engage With Their Posts
Go and engage with other people/user’s posts! The more engage yourself, the more engagement you are likely to see returned.
7. Give Them Content That They Love
This is probably the most overlooked one. Most businesses focus their content on what they want to tell people. Instead, focus your content on what your audience wants to hear. They are far more likely to engage with content they can relate to, helps them out, or that they find funny!
So, there is your quick guide to increasing engagement! I hope it leads to some very fruitful conversations on social media!