It’s Always Been About Engagement

There’s been a bit of a to-do about the latest news from Facebook about how the news feed will be changing.  If you haven’t heard the news, then you can read the announcement from Mark Zuckerberg here.

One focus that did come through is that it is about ‘meaningful interactions’.  Engagement and conversation.

The things is, social media should always be about this.  It shouldn’t be about using it as a media tool to spout all about what you have to sell.

We all too often forget the word ‘SOCIAL’ in social media.  And social is all about interactions.  It’s not about one-sided conversation.  What’s social about that?

So, are you being social enough on social media?

Are you reading what others are saying and responding to it?

Are you opening up conversation or closing it down?

Be more social on social media and it will definitely work better for you!

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